Unfortunately, Network Marketing companies come and go, or, you are someone that comes and goes, bouncing from one company to the next. Although a company seems solid, with a good product and great compensation, there’s no guarantee that it will be around forever.

My BIGGEST mistake as a home business owner, was putting all of my eggs into one basket. I put so much trust in the concept/product/owners of the company I was part of that I didn’t have a back-up plan. Now, if it’s all solid, there are no worries. But, if things go a different direction, if the company crashes, if the products lose their value or if any other variable happens that effects the company, it also directly effects your income. Instead of putting so much into the company, put that focus on the goal.

So imagine that 6 figure income you had managed to create while working your home business, suddenly gone, or significantly reduced. Now, if it was your doing, that’s one thing. But if was a direct correlation to something that happened in the company, that’s an entire different story! Without pointing fingers or taking a victims mentality, how does one recover from something like that?

Here’s how I recovered……I relied on the online presence I had. With the amount of content I have all over the net, the presence in social networking sites and the organic rankings on all major search engines, I had choices. With consistent, FREE traffic coming to my website, this site, a crash of a company wasn’t a complete disaster. All that did was gave me options.

I could…….

1. Join another business opportunity or….
2. Do something else with the traffic I was getting.

I could develop my own products and promote them on my site. I could completely monetize my website with sponsored listing from ad networks such as Adsense. I could continue to capture leads and sell them. I could promote affiliate products on my site. The list could go on and on.

So if you find yourself in a home based business, and you are purchasing leads, spending high dollar on CPC ads or don’t have a web presence, you may want to rethink your strategy. Set yourself up to win regardless of the opportunity.

One thing I teach people about marketing is to use three or four different sources of lead generation. If one or two drop out, you have the other two to rely on until they can be replaced. Without spreading yourself too thin, the same thing applies for your sources of income.

I believe in the Cortez concept of burning your boats, but I also believe in having a back up plan. Expect the best but prepare for the worst and you’ll never find yourself in a hard spot, without options.

Stay tuned for my SECOND BIGGEST MISTAKE in the next post!

Gear up, get ready, do whatever it is you are going to do. If you plan on starting an internet business, home based business or expand your internet presence for your current business, now is the time to take action.

As the holidays come to an end, reality starts to set in for those who had the last week or two off. They start to think of having to go back to work on Monday, and for most people, that’s not what they want to be doing. So what do they do? They start looking for something else that will create a change in lifestyle. Something that will create a little more freedom with their schedule. And you know, most people know there are opportunities in existence that would allow them to work less and make more, yet, they have no idea where to find them or lack the courage to get started. For some, it’s like trying to find a grain of sand in a box of Malt-O-Meal or Cream of Wheat. But even though they have no idea what they are looking for, they will be looking.

Seriously, if you think about it, what time of year do people receive the most desire to change? It’s the beginning of the New Year, and if you’re anything like me, I start to reflect a bit on the past year. In doing so, I find stuff I don’t really like about it, so I set goals to change it. One of the most sought after changes is MONEY CHANGES. People want to make more money, ALWAYS. Money means comfort, lifestyle, family time, freedom, stuff, toys and so on.

I can tell you, being a home business entrepreneur has some amazing perks at the beginning of the year. The other day I had a conversation with someone I know who works for GoDaddy. They mentioned that GoDaddy hasn’t experienced a dip in business AT ALL. They are flourishing! Why?

It because people are looking for other ways to generate extra income, internet based. There is a rush coming. I can promise you that. Find yourself an opportunity that suits you and take advantage of those who will be searching you out. Now is the time to take advantage of the New Years internet business boom. Don’t wait. Get started!

One of the beauties of being self employed is your ability to literally dictate your schedule as the day goes. This weekend is going to be a busy weekend for all of us parents. Today happens to be my oldest daughters birthday and this morning, my second daughter received her very first award in her school today. It’s nice to have the freedom to just go. No approval from the boss, no worry over losing paid work hours….just the freedom to go and do.

Now as you all know, it is Halloween today and if you have a family, with children, your weekend is going to be busy. Get out with your kids. Be young again and dress up. Have a blast! But as I have always said, be your business. With what I do, I am able to integrate my business into my lifestyle. So just because I am off during the holidays doesn’t mean I’m not generating revenue. That’s the whole point of a home business. It integrates itself with your lifestyle. Some of my best days, weeks and months in my business have come when out having fun.

You become your business. You can’t really sell it to anyone. The only value given to it is what you give to it. Live your life and throw your business around it. If you are open and alert, marketing opportunities will be available to you almost anywhere you go and with nearly anything you do. Should you choose to jump on Facebook to see what your friends are up to, if you are your business, people will start asking questions. Should you choose to go to the store, if you are your business, conversations will start and people will ask what you do.

With a pocket full of business cards and drop cards, an open mind and a smile, opportunities to grow your home business are abundant. But you have to be looking. Once and entrepreneur, always an entrepreneur. In my opinion, if you are looking to get away from your business completely, the only option is to quit, sell it or get a job. The ones who are paid a wage can truly say, that when 6pm rolls around, they are OFF of work and don’t even have to think about it until the next morning the moment their alarm clock rings. With a business, it’s different. If it doesn’t consume you, within reason, you are probably getting mediocre results. The moment you allow yourself and your business mold together is the moment things start happening. That’s called passion.

So Happy Halloween everyone. As you are out tomorrow with your kids, look for opportunities. They will be everywhere!

Yes, if you are currently in a home based business, you are a business owner. You own and operate your own successful or unsuccessful business right out of your home office. For some, that home office can be where ever their feet take them, just as long as they have their phone. For others, it’s right at home in their office.

So what do business owners do? Well, they do business, and doing business means that they make money! Now, in a home business, it is just as easy to make money as it is to “not” make money. It takes the same amount of effort to succeed as it does to fail. The difference between success and failure is smaller than you think. Very small actions taken during the day, every single day, will move you closer to or farther from success.

Here are ten mistakes home business owners make that will obviously move them closer to failure:

1. They give themselves a back door, a quit date, an ultimatum or an excuse.
2. They treat it like a hobby instead of a business. When I think of a successful business owner, I think of someone who is his business. He is always thinking and looking for ways to increase his business. When I think of someone with a hobby, they tend to get to it when they have a little extra time. I can tell you this much, unless your home business is a priority, it will fail and produce “hobby” income.
3. They play small. They place a little tiny ad, they market a little bit, they call a few people, they don’t think big enough. Their decisions are most likely being driven by fear, instead of ambition.
4. Half invest themselves. In most network marketing opportunities, there are income levels. If you are not playing at the highest level you can, you are playing small. You can’t catch the BIG fish by fishing in the two foot wide aquarium.
5. Don’t use the products. This is huge! I know in my business, I suggest to everyone I choose to mentor, to purchase the products. Purchase whatever products you would like to be paid for. Know your product! A Nike shoe salesman better have owned and used a pair of the shoes he is selling. Otherwise, he is going to look a little foolish when someone asks about the product.
6. Inconsistency. It takes more than a few drops in a storm to soak a driveway. Instead of working their business, doing income producing activities every single day, they choose to skip it here or there. Skip your business, skip your goals!
7. Play the blame game. It’s their mentors fault, the companies fault, the compensation plans fault or their teams fault that they haven’t had the success they came here for. Personal responsibility is a myth.
8. Don’t follow the system. This is called “re-inventing the wheel.” In other words, thinking that their way is better. The system is in place because it works. Why re-invent something that isn’t broken.
9. They are dishonest. You have all heard of the term, “fake it til you make it.” In my eyes, that’s a lie. Standing in front of that Mercedes and that huge home, all of which belongs to someone else, is dishonest. If it’s not yours, don’t claim that it is.
10. Failure to mastermind. There is no other industry in the world that operates like Network Marketing. You don’t see McDonalds willing to share their marketing techniques with Burger King. Home business owners, yes that’s you, are willing to share with others the things they are doing to create success. Believe it or not, this part of the system.

Do you see? It takes just as much effort to not do things as it does to do things. Yes, you may miss a few of your favorite TV shows on your trip to success, but what would you rather have….an evening with House or an American Idol or a successful home business? One provides you with time freedom, financial freedom and a lifestyle of your design. The other is just a pastime.

Don’t fall short of the goal by making these simple, yet devastating mistakes. You are a business owner. Act like one!

If I told you that your life was to be without discouragement, I would be flat out lying to you. Discouragement is a simple part of life. It can creep in when you least expect it to and if allowed to take over, will destroy whatever it is you are trying to do.

Discouragement is an enemy to success

So what do we know about discouragement? Let’s break down the actual word: Dis-Courage-Ment. So we see the word “Courage” in the middle there. Is it safe to say that the meaning of the word is to be without courage? I read a quote the other day that said: “Discouragement is not the absence of adequacy but the absence of courage.” Meaning, it’s not that a discouraged person is unable to complete the task at hand, it’s just a brief moment of having the lack of courage to move forward. Now I used the word “Brief” for a reason. As I look back in my career as a Home Business Entrepreneur, even my most discouraging times were very short. Why? Because I quickly regain my whits, or courage, and move forward.

Ponder on this a bit. How close do you think discouragement and failure is to success? Obviously they are very different, but what is the connection there? Do they have anything to do with each other? The answer is YES! They do! Discouragement, if allowed to take control, can result in failure. But, both failure and discouragement are stepping stones on the path to success. Without expecting yourself to get discouraged or to fail, you must also realize that it’s all part of the process. Don’t ever think that you are the only one that has ever felt like things just weren’t going to happen for you. Everybody has had those feelings sometime or the other and it’s simply because they lost their courage for a brief moment. Once that courage is found, you feel even more powerful and more energized than before. I sometimes think that everyone should experience it, so that they know how powerful they really are.

Here’s a quote that fits perfectly:

“Permanence, perseverance and persistence in spite of all obstacles, discouragement, and impossibilities: It is this that in all things distinguishes the strong soul from the weak.” -Thomas Carlyle

Hint: The way to overcome discouragement, is by planning to, before it comes. In other words, development such a strong work habit, which will build an external toughness, that will get you through any temporary, internal discouragement. Set yourself up to win when the rough times come, but never expect them to. If you set yourself up to win, you will!

Everyone starts a home based business for their own reasons. For some it’s for the nice home, the fancy cars, the gadgets and the nice clothes. For others it’s for the time freedom. Some people may just want to start a home business to do something different than what they are currently doing or just to get away from their job. Every single individual has their own reason. This reason, is unique, and powerful and is the fuel behind their success. It is the reason they will either fail or succeed. If their desire to obtain this “reason” is strong enough, they will succeed.

The purpose of this post is not to educate you all on the will to succeed. It’s to discuss the importance of having a reason, and knowing when you have obtained your reason.

To give you a quick example, our reason for starting a home based business initially was to make money. At least we thought that was the main reason. We had a mortgage staring at us in the face, bills that were piling up and a shortage of income to make all our ends meet. But once the money started coming in, we found out our true reason. We could have gotten a second job to make ends meet, but we were looking for so much more. We were looking for the lifestyle, the lifestyle that would allow us to spend more time together.

So many parents rarely see their children due to their work. They are not the primary influence in the lives of their children. After missing eight months out of the first year of my oldest daughters life, we made a decision to change. We weren’t about to see our children grow up without us.

Now that I look at my life, I have everything I set out to get by starting my home business. Amy and I were sitting on the back porch, reflecting on some of our goals and thinking of the life we have created for ourselves. The youngest was down for a nap, and Amy brought up our main reason for getting started with this business opportunity. It was to bring Daddy home, to make the income to support our lifestyle and to use that income to travel the world and enjoy each other. We have obtained all that we came here for. Anything we do beyond that is extra and adds to our main reason.

Four years ago when we made the decision to get started, to leave the job and to create our new future, we really had no idea how sweet it would really be. Now that we are living it, it really is that sweet.

Living your reason, your ideal life, is not a difficult thing to do. It just involves making a big choice….and then following through with passionate consistent action. And trust me, it’s a lot closer than you think…..and has always been within your grasp!