Lead Generation Techniques You Need To Try

October 3rd, 2018

lead generationWith the massive changes happening in the marketing industry today, it’s fair to assume that the practice of lead generation has also evolved—from traditional “outbound” methods like cold-calling and print and TV advertising, there’s been a marked shift to more “inbound” strategies like content marketing and SEO.

The “inbound or outbound” question has been a hot topic among companies for the past few years. Some swear by the tried-and-tested outbound lead generation methods, others are easily discouraged by it, while it seems the most successful marketers say that a hybrid of the two actually delivers the most leads.

Of course, the answer really depends on a lot of factors, but before you can pick a side, you’ll need to know and understand the meaning of inbound and outbound, and become familiar with the most common examples for each method.

Outbound Marketing – Let’s focus first on outbound marketing. Also known as interruption marketing, outbound marketing is an “in-your-face” technique that focuses on pushing the company’s message out, without taking the buyer’s journey into consideration.

Nowadays, the most common outbound lead generation techniques include cold emails, direct mail, cold calling, trade shows, content syndication, and social media and search engine ads (e.g. sponsored tweets, LinkedIn banner ads, Google display ads). Albacross wrote an article about 12 lead generations techniques and they mention in #3 how to reach out to your competitors customers using outbound marketing.

Inbound Marketing – On the other hand, inbound marketing refers to marketing strategies and techniques that “pull” or attract relevant leads and clients towards your business through the creation of engaging, informative content, which inspire prospects and leads to request more information or make a purchase.

The most common forms of inbound lead generation techniques include content marketing, social media marketing, website optimization and SEO.

There’s a third option that’s quickly gaining ground among marketers nowadays called hybrid marketing, which combines inbound and outbound tactics for optimal results. For example, many B2B marketers often use outbound marketing tactics if the organic reach of their inbound marketing efforts are lower than expected (e.g. using PPC ads to promote a new piece of gated content).

Influencer Marketing

Over 50% of marketers want to drive lead generation through the use of influencer marketing but just don’t know how. So what is influencer marketing?

Definitions vary considerably, but generally speaking, influencer marketing is the practice of communicating and collaborating with network-mobilitzed industry experts to supplement your marketing strategy. It can involve everything from from providing quotes periodically for blog posts to making regular arrangements for the influencers to attend events and have a hand in content creation.

After identifying key subjects that represent the intersection of brand interests and their clients’ needs, companies identify, qualify and engage with influencers.

Influencer contributions to brand content add credibility and when influencers promote that content to their networks, it can increase reach to new buyers that are difficult to engage through traditional means.

Because B2B sales journeys are usually lengthy and high-involvement, the expertise of a trustworthy external source can create major advantages for B2B companies.

Companies that invest in influencer relationships can reap benefits such as:

  • gaining expertise on subject matter their own marketing department may be lacking
  • easing the content creating load on the company’s members
  • Providing a credible voice to the content base that contributes from a non-marketing perspective
  • Increasing the reach of brand content to both clients and communities within the industry

Customer Polls

customer pollsUse polls and surveys around your website to increase customer engagement. This is a great way to get valuable information about your clients while gaining their contact information. Take a look at this blog with the 7 best wordpress poll plugins to get this set-up on your website right away.

People are often surprised how easy it is to deploy a survey and start collecting feedback from people visiting their websites. Your customers actually enjoy taking these polls so use them on your website and social media pages to start seeing an increase in engagement.

Facebook Lead Ads

Facebook Lead Ads enable you to gather leads information direct from the ad, auto-filled from information on the users’ Facebook profile. When you click on a lead Ad, it brings up a pre-filled form with the details of the user – the advertiser can specify what info they want, be it name, email address, date of birth, etc.

Setting up Facebook Lead Ads is similar to other types of Facebook ads. Once the user clicks on your ad, confirms their details and submits the form, you’ll receive the lead information, which you can then follow up on. Use Retentlys Net Promoter score to qualify these leads to improve sales!

Cold Emailing

Cold emailing is an effective way to generate leads for any B2B start up. Be it to promote your content, new features/updates, new events, etc., you can use cold emailing to reach your prospects and out your content in front of them.

By finding your right buyer persona and targeting them at the opportune moment with the right message that provides value will help you generate a good amount of leads. The best thing about cold emailing is that once you figure out your ideal customer profile and the message that works with them then you can use sales automation tools to scale up your efforts.

Webinars and Podcasts

Podcasts and webinars are becoming increasingly important. You can reach out to influencers and other companies who compliment your product to find new leads. This is also a great way to get your brand out there and gain valuable links back to your website.

A webinar is the online equivalent of a seminar or other educational event. The lead generating webinar is typically offered free of charge. Because it requires registration, you can collect basic information on a sessions attendees. Like its offline cousin, a webinar should be educational — not a thinly veiled sales pitch.

The key to a successful webinar is to select topics that are of great interest and value to your ideal target client. Over time, attendees come to trust your firm and will be likely to consider you when they have a relevant need. WPForms wrote an article to help you find the best webinar software for your website.

Guest Blog on Your Site

Guest blogging is a two-way street. In addition to posting content to other blogs, invite people in your niche to blog on your own site. They’re likely to share and link to their guest article, which could bring new readers to your site. Just be sure that you only post high-quality, original content without spammy links, because Google is cracking way down on low-quality guest blogging.

The Key Takeaway:

Timing is very important when it comes to marketing techniques. You need to know when is the best or at least the most optimal time for your call or email. The most extreme example is that you can’t call you leads and talk about usefulness of winter gloves in summer. Please leave your comment below and tell us which of these lead generation techniques you’ve used!

About the author:

Marcus Svensson is responsible for the Growth of Albacross with previous experience as a founder and background in Mathematics from Stanford. Albacross is one of the top lead generation tools in Europe today and growing with hundreds of new companies every day.

6 Tips for Saving Money on Real Estate

January 22nd, 2018

saving money on real estateReal estate is often one of the biggest investments that you’ll make in your lifetime. But what if you’ve never purchased property before? How can you be sure that you’ve found a good home and gotten a fair deal? Here are just a few tips for saving some cash when you’re in the market for real estate.

1. Know Your Down Payment Options

The standard down payment for buying a house is 20 percent. However, there are mortgage plans that will let you whittle that number down to as little as 3.5 percent. It often comes with higher interest rates and more money spent overall, but if you’re desperate to get out of that one-bedroom apartment, it’s an option for saving money right now.

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The Steps To Becoming A Real Estate Agent

January 12th, 2018

real estate agentThe world of real estate can be exciting and dynamic, but it can also have those moments where it seems frustrating. A professional real estate agent is trained to handle both sides of the industry, but there are steps each person has to take before they can become a licensed real estate agent. If you take your real estate career seriously, then you will want to take the right path to success.

General Education

In most states, it only takes a high school diploma or the equivalent to be able to take the real estate licensing test. But most successful agents will tell you that a college degree is essential to long-term success in the industry. You can get a four-year degree in business, or there are colleges that offer degrees in real estate sales. A strong educational background means a durable foundation for success.

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It’s a Sellers Market

November 2nd, 2017

sellers marketAlmost a decade after the 2008 financial crisis, U.S. home prices have climbed well out of negative territory. Looking back, it’s hard to believe that median home prices nationwide fell nearly 32 percent from a peak of $229,000 in July 2007 to $156,100 in February 2011. That’s a frightening drop. Today looks much different, with Zillow reporting an August 31 U.S. median list price of $254,900.

When is it a seller’s market?

A seller’s market has a lot of indicators, including low home inventory, a growing median list price, and good economic conditions with low unemployment. A good way to determine market status is to find the absorption rate, which is the rate at which available homes will sell over a time period. This simple calculation is used in the real estate industry to predict home prices and future sales. To calculate the absorption rate for a given area, first gather the following:

1. Time Frame (in months)
2. Number of Homes Sold During Time Frame
3. Current Number of Active Homes On Market

First, divide Number of Homes Sold During Time Frame by Time Frame. This equals the Rate of Home Sales. Then, divide Current Number of Active Homes on Market by Rate of Home Sales. This will give the months it takes to sell active homes on the market. An answer of five months or less means home are selling quickly and the absorption rate is high; a seller’s market. Over six months means homes are selling slowly and the absorption rate is low; a buyer’s market. Six months is considered a balanced market.

For example, let’s say in Smallville, 130 homes were sold in 12 months and the current number of active homes on the market is 50. Divide 130 by 12 to get 10.8. Next, divide 50 by 10.8 to get 4.6. Therefore, it will take 4.6 months to sell the active homes on the market in Smallville.

What should a seller do in a seller’s market?

Listing a home during a seller’s market has a lot of benefits, namely, a fast sale. Often, one can get at or above the home’s list price. A seller should be prepared for competitive offers, frequent showings, and a fast move if the home is a primary residence.

What should a buyer do in a seller’s market?

It’s not impossible to buy in a seller’s market, but it can get discouraging. A buyer should consider a number of things. One is a loan pre-approval from a lender. The seller and seller’s agent will not want to waste time showing a property to someone ineligible for a loan. Also, a buyer should be prepared to pay the list price or slightly above. There isn’t much wiggle room in a seller’s market, and low-balling could put a potential buyer right out of contention. Finally, choose a knowledgeable real estate agent in the area. Someone with years of experience across market environments will be a good negotiator and will generally keep his or her buyer’s best interests in mind.

What’s ahead for the market?

Although it’s possible another downturn is ahead, many experts predict a healthy real estate market in upcoming years. In fact, a recent CoreLogic® Home Price Index (HPI™) Forecast™ indicates that home prices will continue to climb, with a 5 percent year-over-year price rise anticipated from July 2017 to August 2018. All things considered, both home buyers and sellers can benefit by learning the dynamics behind market conditions and applying that knowledge to their individual real estate transactions.

Eugene Realty Group has some of the most experienced and caring professionals in the Eugene area. Get more information about the latest market trends, the newest listings, and real estate advice at http://www.eugenerealtygroup.com

ARC Prepares Young People for the Workforce

September 20th, 2017

ARCToday’s youth deserve the best job training skills available. ARC currently offers an exemplary youth jobs path program. This valuable training offer is offered through ARC’s prestigious Registered Training Organization. Since 2001, ARC has been helping young people prepare for the workplace with individually focused job preparation and further job training classes. ARC has been operating successfully in QLD and NSW and counts many rave reviews from satisfied students. ARC is now expanding its reach to include SA and VIC. Students can take customized classes conveniently online. The program teaches necessary communication skills and job preparation techniques.

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3 Things You Absolutely MUST do to Increase Your Online Sales

July 17th, 2017

I can’t tell you how much time I’ve invested in researching ways to increase my sales online, and I’m sure the day that I stop is very distant in the future. With the way the internet has evolved and the ways it’s being used and viewed, you have to invest the time to stay informed, otherwise you’ll fall behind and someone else will make the sales.Increase online sales

Sales isn’t a difficult thing to master. It’s all about capturing the attention of the potential buyer, at the right place and the right time, with the right product. In today’s market, most of those moments happen on a mobile device and don’t last very long…but if your ducks are in a row, you’ll come out on top. For more information, you can Read more about micro-moments.

With that said, on with the show.

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