Unfortunately, Network Marketing companies come and go, or, you are someone that comes and goes, bouncing from one company to the next. Although a company seems solid, with a good product and great compensation, there’s no guarantee that it will be around forever.

My BIGGEST mistake as a home business owner, was putting all of my eggs into one basket. I put so much trust in the concept/product/owners of the company I was part of that I didn’t have a back-up plan. Now, if it’s all solid, there are no worries. But, if things go a different direction, if the company crashes, if the products lose their value or if any other variable happens that effects the company, it also directly effects your income. Instead of putting so much into the company, put that focus on the goal.

So imagine that 6 figure income you had managed to create while working your home business, suddenly gone, or significantly reduced. Now, if it was your doing, that’s one thing. But if was a direct correlation to something that happened in the company, that’s an entire different story! Without pointing fingers or taking a victims mentality, how does one recover from something like that?

Here’s how I recovered……I relied on the online presence I had. With the amount of content I have all over the net, the presence in social networking sites and the organic rankings on all major search engines, I had choices. With consistent, FREE traffic coming to my website, this site, a crash of a company wasn’t a complete disaster. All that did was gave me options.

I could…….

1. Join another business opportunity or….
2. Do something else with the traffic I was getting.

I could develop my own products and promote them on my site. I could completely monetize my website with sponsored listing from ad networks such as Adsense. I could continue to capture leads and sell them. I could promote affiliate products on my site. The list could go on and on.

So if you find yourself in a home based business, and you are purchasing leads, spending high dollar on CPC ads or don’t have a web presence, you may want to rethink your strategy. Set yourself up to win regardless of the opportunity.

One thing I teach people about marketing is to use three or four different sources of lead generation. If one or two drop out, you have the other two to rely on until they can be replaced. Without spreading yourself too thin, the same thing applies for your sources of income.

I believe in the Cortez concept of burning your boats, but I also believe in having a back up plan. Expect the best but prepare for the worst and you’ll never find yourself in a hard spot, without options.

Stay tuned for my SECOND BIGGEST MISTAKE in the next post!

Quick question for you…..

Have you ever had an idea that you knew would be great, but never really got it off the ground? In your mind, you could see the beginning and the end but everything in between seemed to be missing?

Maybe this idea was an idea for a new business venture. You went as far as choosing the perfect business name, secured the domain name and started investing in a website, but didn’t get much further than that.

In my opinion, the easiest part of starting a successful business, online or offline, is coming up with the idea. Anybody and everybody has ideas. Great ideas! But success is located just on the other side of the “abyss of all that you don’t know.” Standing in your way of the end result that you can envision so clearly is……well….quite frankly, you don’t know!

How do you overcome something that doesn’t even exist yet. How does one go from point “A,” the idea, to point “Z,” the end result, being stuck on point “D” and not knowing the rest of the alphabet. It’s like listening to a two year old sing the ABC’s….”L-M-N-O-P” is more like a severely slurred, non existing word called “elimenope.” (If the kid is good!)

Point “Q” might be the cost of the product or service and point “F” might be all the details of what the product or service is. With “S” being the marketing details, there is a lot of ground to cover before “Y” and “Z” can be realized.

Now, if bringing your idea to fruition was as easy as assigning each step a letter, then there would be a lot more successful people in the world. The great abyss of all that you don’t know wouldn’t set claim on so many aspiring entrepreneurs.

So let’s have this conversation over the next few posts. Let’s see if we can somewhat erase the abyss…or at least build a suspension bridge to make crossing it a bit easier.

Did you know that more than 50% of small businesses don’t have a website? For me, it’s insane to think about running a business without one. Call me an internet nerd, but when I think of starting a business, the first thing I think of taking care of is snagging up a good domain name……not finding investors or establishing an LLC. If I can’t get a good domain name, FORGET ABOUT IT! The business won’t work! I know…I’m weird like that. But that’s how important I feel a website is to a business. Instead of asking for a business card, people often ask for a website. It’s a form of validation and tells your potential customers who you are and what you offer.

And I’m willing to bet that the number of businesses without websites is even higher, including within home based businesses. When I first entered the industry of network marketing, some of the top income earners in the industry were still using solely traditional marketing techniques to generate their customer base: Print ads, billboards and direct mailing. Only after noticing the gradual decline in their income and the gradual incline in those who had a web presence did they inherit an interest to learn. Think about it. How many home based businesses do you know of that depend on house parties and hotel meetings to promote their product or service? And how many of those business truly succeed on an individual basis?

Unless you consider an average of less than a thousand dollars a year a success, not many!

A business without a website is like milk without the cookies…..they’re just not as good by themselves.

I don’t know what keeps business owners from creating a site for their business. Maybe a lack of knowledge or an unnecessary additional expense. Whatever it is, if you’re a small business owner, it is worth the effort. Think about the pros and cons.

Marketing/Advertising Cost = $600/month for a billboard OR ten years for a domain and hosting (for you beginners….a website).

Reach = Potentially world-wide with the ability to be found in first page results, all over the world, for the key phrase of your choice.

Maintenance = Virtually none aside from an occasional blog post or product update. Again…it’s worth it. Give and you’ll get.

Traffic = The chances of someone building a freeway next to your billboard for a drastic traffic spike are slim. There is no limit to the amount of traffic you can receive to a site. And it’s extremely targeted! You’ll never see a billboard go viral like a helpful article online.

If done right, a website for your business can make a VERY significant difference in your results. It’s all about branding yourself and extending your reach. More visitors to your business is a good thing. That’s what a website does….it brings traffic….and traffic equals dollar signs where I come from.

If you are a business owner and need help getting started, let me know. I have assisted business owners create successful small business websites for their business over the last several years. Look at my website as an example. Centered around the Home Based Business industry, I rank first page for key phrases such as home based business and business opportunity, to name a few. To take the first step, Click HERE.

I can’t tell you how many times I have told friends of mine about my blog here on CreateFinancialWealth.com and have received a weird response. I know what goes through some of their minds. For the most part, they usually don’t say much about it because they don’t know much about it. Most people probably think that blogs are for girls….mothers that are looking to put up family information for the grandparents to look at and get all emotional over. I’m sure that some think that blogging is for geeks or computer nerds who don’t hunt, fish or do much of anything else in the world besides hang out in their whitey tighties in their mommas basement.

People used to think that way…until they learned the kind of income I generate through this blog.

The truth is….if you are someone that knows much of anything about anything, you can create a significant presence online blogging about it. Big deal right? A presence. What the heck is that? For a business with a good idea, people just have to know you exist. That’s presence. But rather than putting up a billboard, you put up a blog.

WHAT? Did I just say a blog is a business?

The more you search the Net the more you will start to realize that most of the sites in the top of the search engines have a blog built into them or are primarily a blog. Search engines will love you if you know anything about anything and are able to turn that knowledge into a blog. So yes, a blog is a business….and it means $$$ dollar signs, if you know how to manage it.

Through this blog, I have made hundreds of thousands of dollars. If you look around this site, there’s not a ton of ads everywhere. I’m not an e-commerce site like Ebay or Amazon. Google Adsense wasn’t my money maker. With the presence I have created with this blog, I can do anything. Literally anything….because I have the presence.

Now, the reason I am saying all of this is because I know the magnitude of where I am and where anyone could be. Including you! If you have a passion for something, think about starting a blog in your chosen niche and become the Guru that people find in the search engines. It’s A LOT easier than you think. Once you get the listings, the traffic and the presence, you’ll get the $$.

Still think blogging is for girls? Fill out the form on the contact us page to learn exactly how I did it.

Let’s take a look at the normal anatomy of human beings. We all have a head, arms, legs, feet, toes and the list could go on and on. Every part of the body has it’s own purpose and functionality. The legs carry the body from place to place, the hands grip and pick things up with the help of the arms but when it all comes down to it, the head is what controls the body. If something happens to the head, the other parts won’t function right, if at all.

So what happens if the arm wants to take control and do something different than what the head wants it to do? No matter how hard that arm tries to influence the head, it’s still the head operating the arm. Slap the head too many times and the head doesn’t work right, thus, neither does the arm. Beat the head to death and the arm kills itself in the process. Kill the head….the arm dies along with it. A body without the head, the mind, is nothing but a skin covered bag of bones!

What I mean by the analogy, is during certain periods of my Entrepreneur life I thought I was the head. I thought I was the one in control of the arms and legs of my business. The truth was, I was just the arm trying to turn the head the way I wanted it to go. It doesn’t work that way. An arm is just an arm and is controlled by the head.

My point…..is to always be the head of your enterprise. As long as there is a franchise, an owner, a co-owner or something with equal or more authority than you in your enterprise, you will never be the head. You will never have complete control of your financial future. Because…..say it with me….what effects the head, effects the entire body. We all know that a healthy mind equals a healthy body. It filters down…not up.

Make sure you are the one influencing the arms and the legs of your enterprise, not the one being influenced. If you are to ever achieve success and TRUE independence, you must be the head and only the head. Don’t settle for anything less. But that means that you must stop thinking like the arm or the leg, and start thinking like the head. Once you reach that point, you’ll know….and you be much, much happier and all of this will simply be a reminder.