Advertise Your Business on the Radio

December 13th, 2012

Advertise your business on the radioI’m not sure how you work your home based business, but as for me, sometimes I get a little case of tunnel vision when it comes to marketing. Promoting my business on the internet just seem so much easier than other forms of advertising, such as buying a print media ad or radio media buying.

One thing I’ve learned in my time as an internet marketer, is when it comes to marketing, diversification is key. If you have multiple forms of advertising in place, when one fizzles out, the others can keep your business going until it recovers or is replaced.

Lead poverty will sign the death certificate of any home based business. If you don’t have leads to either talk to, text or email, your business is dead in the water. Leads are the lifeblood of your business.

With that said, quick story about advertising on the radio. I am a complete sucker when it comes to infomercials. But only when the product being promoted is something that interests me, or that I’ve been thinking about. If you’ve ever seen a picture of me, like the one below in my author bio, I have chosen to shave my head. For one, I’m sexier that way, and two, I was thinning on top. So when I heard the “Avacore” commercials on the radio a few years back, I was sold.

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Marketing Lesson Learned from Camelback Ford

October 15th, 2012

Happy Birthday from Camelback FordA few years back I purchased a Lincoln Aviator from a car dealership in Phoenix. Since that time, I have received at least one phone call every three months from someone at that dealership. The calls are geared towards sales, trying to get me to trade in my car for a newer one. Every time they call, I politely tell them that I no longer live in the Phoenix area and to please remove me from their calling list.

Do they do it? Obviously not, because the calls continue to come in.

If fact, one salesman even took my information, and I’m sure a long list of others, and called me just to tell me that he was now working at a different dealership. Thanks for that! Now I have two dealerships calling me. Perfect.

I’m one of those guys who enters the phone numbers of the people I don’t really want to talk to into my contacts list , just so that when they call, I’ll know whether or not I should answer it. Well, Camelback Ford was almost on that list.

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Get more traffic with images through Google search

October 1st, 2012

Get More Traffic with ImagesWhen it comes time to write your next blog post, whatever the topic, don’t forget to include an image with your content. Why? Well, because you can get more traffic with images through Google search, if course!

Never underestimate the potential an image has in bringing high quality traffic to your site. If it’s optimized correctly, at times, you’ll be found more for your images than you will for your actual content. At least this stands true for several of my posts.

However, in order to get more traffic with your images, there are a few things you’ll need to do.

First, your image must be a higher quality image. There’s nothing that annoys me more than an image that has been stretched to fit a specific space. Stretching an image distorts and blurs it, making it look very cheap and unappealing. If you’re using wordpress as your CMS, I would typically upload an image that is at least 600 pixels wide and 400 tall, or vice versa. WordPress has features that can reduce the size of your image if need be. It’s always better to start big and downsize.

NEVER stretch an image. EVER. Please….for my sanity.

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Stories Sell and Results Tell

September 28th, 2012

Stories sell, but before I get into a story, let me tell you a quick thing or two about me and how I use stories. As some of you may know, I’m a church man. I’m part of the LDS church and have held various callings within the church which have given me many teaching opportunities. Many of these “teaching opportunities” come unexpectedly, for example, when you show up to church and the instructor you had assigned to teach that day didn’t show up. So naturally, I have to step in and come up with something great to teach about.

So my number one use for stories is to take up some time, or fill the gaps. Life is full of experiences that can be related to just about anything, especially to my religion. Some of the best speakers in my church and in the world are the ones who can relate a story to their topic. It brings things to life, at least it does for me.

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Marketing a Home Based Business – Expand or Die

September 17th, 2012

Expand or DieIn the home business industry,success is all about generating leads, plugging those leads into a system or prospecting those leads. Without leads, or people to talk to, your business is dead where it stands. We all know that.

However, it’s amazing to me to see so many new people sitting in lead poverty, or the absence of leads! I mean, if you want to see true insanity, watch a failing home based business owner. Chances are, they’re still posting that same ad on Craigslist, in the same city and section as they did when they started their business. And it still isn’t producing any leads, yet, they continue because that’s all they know how to do. They’re hoping for different results by doing the same things over and over. Why, because it’s comfortable. They know how to do it.

Don’t Get Caught Using Marketing that Doesn’t Work!

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Marketing Guide: How to Promote Your Business on Pinterest

March 5th, 2012

Pinterest Marketing GuideCurrently, Pinterest is the fastest growing social bookmarking site on the web today. My wife joined Pinterest not long ago because of how quickly she could share and discover her creative decorating and craft ideas. In fact, I think it was a bit too easy because it nearly consumed every second of her day for about two weeks, no exaggeration. She loved it.

In the beginning days of Pinterest, women were and still are the primary users, discovering and sharing their favorite crafts, clothes and styles. Imagine if your business was offering a product or service to the “stay at home Mom” or “work at home Mom” crowd. Pinterest would be and is a gold mine, and for more than just stay at home Mom’s. It’s a great marketing avenue for many types of business, internet based and ‘brick and mortar’ alike.

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