Common knowledge suggests that every business should reinvest 20% of their business revenue back into their marketing strategies.
So, how are you holding up to that?
In my opinion, that’s a general rule, a rule which will ensure a higher general success rate among companies around the world. It’s kind of like those rules that were made in high school because one kid ruined it for everyone else!
Some business models require very little marketing while others absolutely survive on it.
In the home business industry,success is all about generating leads, plugging those leads into a system or prospecting those leads. Without leads, or people to talk to, your business is dead where it stands. We all know that.
However, it’s amazing to me to see so many new people sitting in lead poverty, or the absence of leads! I mean, if you want to see true insanity, watch a failing home based business owner. Chances are, they’re still posting that same ad on Craigslist, in the same city and section as they did when they started their business. And it still isn’t producing any leads, yet, they continue because that’s all they know how to do. They’re hoping for different results by doing the same things over and over. Why, because it’s comfortable. They know how to do it.
Don’t Get Caught Using Marketing that Doesn’t Work!