Advertising is the key element in a successful business opportunity. If you don’t have interested people to talk to or interested people looking at your product or service, then you are dead in the water. Now, I am involved in a business that is not dependent on the local economy, but it is still a great source for leads. I live in a population  approximately 60-80,000 people. Not a huge place but decent sized. If you are in a smaller community, less than 5,000 people, you may want to focus on the next biggest town close to you.

First things first, when advertising a business opportunity, the best thing you could ever do is drive a nice car. People want to see how well you are doing, and a nice car means that you are doing very well. Now, I’m not talking about driving a brand new Nissan Sentra.  I am speaking of a nice car. We drive around an H2. Now that always turns heads. Oh, and guess what? We have our website right across the top of the back window, CREATEFINANCIALWEALTH.COM. That Hummer has paid for itself over and over again. Another way to put ads on your car is on the license plate cover, magnets on the doors or bumpers, spare tire covers, or bumper stickers. I wouldn’t recommend putting bumper stickers on any car regardless of it’s shape, but the option is out there.

Fliers, business cards, pens, post cards, toothpicks holders, business card trays, and fake $100 dollar drop cards are all great things to leave at restaurants and businesses that you may visit during the day. I have had people hang on to one of my cards for several months, call me back and get started in my business. Now, the quality of the card has a direct correlation as to whether or not someone will want to hang onto it. It has to be nice folks. Put a high quality, professional grade picture of yourself on it. Look at a Realtors card to get a good idea of what I am talking about. Make it glossy and nice. Better yet, put an opportunity message on the back of it with an ad about your product or opportunity.

Billboards are a great way to market your business. People see those. Location is the main thing to consider and a good advertisement that catches the eye and is either funny or catchy, or both. It has to stick in someones mind, they are driving and may not be able to write it down. Another form of roadside signs is called a Bandit sign. This is a cardboard sign, stuck into the ground on a busy intersection, with an ad on it. These signs can either be handwritten or professionally printed. Study’s have actually shown that the yellow signs that are handwritten have had the best results. You can visit www.banditsigns.com for some examples.

Keep a stack of business cards, fliers, post cards, sticky notes with ads on them, in your car so that when you make the usual trip to the store you can place a few of these on some of the nicer cars as you walk into the store. Now, be smart here. You don’t want to flier every car. You have a product or opportunity that involves making money. Every bit of money you will ever make is currently in the hands of someone else. People with money drive nice cars and have the means to invest, purchase, or spend money in some manner that would benefit them and you. Pick the nice cars. Put the sticky notes onto the side mirror, not the windshield. It works better. A great place to get these kinds of products would be through www.vistaprint.com.

Newspaper ads have always been a very successful method of local advertising. The important thing to consider here is the audience you are targeting. If you are looking for entrepreneurs who are searching for an opportunity, place an ad in the “business opportunity” section. Usually the Sunday and Tuesday paper have the highest readership. Check with your local paper to be certain. Remember, newspaper readers are very loyal and may not respond to an ad until they have seen it more than once. When placing an ad, do it for at least 3 weeks. Visit www.newspapers.com for a list of countrywide newspapers.

Do a radio ad and have a professional do it if you suck! Now, be honest with yourself when it comes to your voice. If it not a very exciting voice, people will not listen to you. Honesty pays in this case….literally.

Now there is always the internet. Some options you have for local advertising are SEO (Search Engine Optimization), CPC advertising, classifieds, banner ads on local sites, the yellow pages online, etc….When advertising locally on the internet choose local words such as Pinetop Vacation Rental if you are living in Pinetop. You will get more targeted visitors and better conversion on your leads or purchases.

The most effective method of advertising that effects every avenue of marketing is always living your abundant and prosperous lifestyle out loud. People are more attracted to you if you are having fun, making money, and out and about! I have made more money while having fun then I ever did working. That may just be the type of business opportunity I am involved in, but I know it effects every business. Would you rather go to a restaurant that is nice, clean, and classy or would you go to the mobile home added onto four times with 6.5 foot ceilings? Of course you’d go to the nicer one. So, make yourself look enticing by living your life and having fun. People are attracted to lifestyle more than anything else. They will want what you have. I have had people ask for more information on my business just for walking through Wal-mart with my family during the middle of the day on a weekday. The reason was, the lady was always there with her kids and never there as a whole family. She wanted that in her life.

Truthfully, I hate going to Wal-mart…..but love being with my family. Sacrifices have to be made sometimes to do what you love.

So there you have it. We have generated tens of thousands of dollars this year from local advertising. It all works, it just takes consistency, well written ads, and the will to do it. Then again, there is always the most simple way to advertise…..just open your mouth!

I had a conversation with a family member today on my wife’s side of the family about business ideas. He is currently in the plant business and has been for several years now. They are very good at what they do. They are also diamonds in Amway as well and have multiple streams of income, but yet, I get the feeling they still aren’t where they want to be financially. I enjoy our conversations and learn a little here and there. One thing I know, and is reaffirmed every time we speak is simple this business opportunity is and how little other opportunities compare.

Considering a Franchise

This family member was thinking of turning his current business into a franchise opportunity. He then went through some of the costs associated with moving forward with that. He noted that it would cost him $160,000 just to get it all set up. Then, you must market the franchise, hire employees, etc. When it is all said and done, you are into a whole lot more work and have forked out a pretty penny to get it all going.

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We had some family pictures taken recently by a girl we knew from college. She did a great job as far as we can tell from the few photos we have seen thus far. You will probably be seing more of the new pics on this site sooner or later. But anyway, her husband is a Chiropractor. Great guy. I actually used to work with him in the glass industry a while ago. He is a very entrepreneur minded person. We had a conversation during and after the photos were taken about what he and I have been up to since we had last seen each other. Of course you know what I do, well he had gone off to school and became a Chiropractor and has a few offices that he works out of throughout the week. He seems to be doing well for himself and is looking to expand and open more offices and maybe hire a few Chiropractors to work them.

Good for him. He knows what he wants and he is moving forward with purpose. But you know what, as I was listening to him speak about locations and hiring chiropractors, I started thinking of how much work that is going to be! But really, that is the only way to make good money in a service business, leverage and employees. You can only see so many patients a day unless you leverage your business with more employees. I started to think of my business and what I do for a living and you know what…I have it so dang nice. My life is as simple as it gets and the money is good! I just wanted to flat out tell him that he does not have to work that hard for money. I gave him some information to go over and he will or won’t, and that is fine. At least he will know what is out there.

I have no doubt he will be successful in what he does, because he is an entrepreneur. I am so grateful for this business. I don’t have to worry about locations, traveling to and from those locations, employees, etc….For such a low maintenance business the income is through the roof. So if you’re a Chiropractor and looking into this business, most likely, you have what it takes. Don’t wait to get started!

The world is full of all sorts of different business opportunities to choose from ranging from home businesses to franchises. One could seriously spend years looking for the perfect fit and may never find it. I speak with people who have been looking for decades and still have not found the perfect opportunity. Some have tried business opportunities only to find out that they were not what they were chalked up to be and still, continue their search for the one business opportunity that works.

You know, I feel a little lucky, for a lack of better words. This is the first home business my wife and I have ever started. I know people who have tried Amway, Herbalife, Quickstar, Arbonne, Avon, Primerica, Prepaid Legal, etc, etc….and still have not seen success. We have bee very successful with this business and honestly, didn’t expect anything other than just that. There was no real skepticism involved when making the decision to get started. Yeah, we were a little nervous, but skepticism was not present at all. Skepticism is really only lack in belief in ones own abilities. That’s it.

We started this home business for many reasons. First, we saw the pure income potential with low investment. With a fraction of what a Franchise would cost, you could be fully invested in this business and make a potential of ten times more working only part-time. We really had no clue as to what Personal development was all about but since have immersed ourselves in the industry and absolutely love it. I am such an inspired person now. I see my future and it is looking brighter and brighter every day I am apart of this great business.