Small Business Website

July 21st, 2010 | 9 Comments |

Did you know that more than 50% of small businesses don’t have a website? For me, it’s insane to think about running a business without one. Call me an internet nerd, but when I think of starting a business, the first thing I think of taking care of is snagging up a good domain name……not finding investors or establishing an LLC. If I can’t get a good domain name, FORGET ABOUT IT! The business won’t work! I know…I’m weird like that. But that’s how important I feel a website is to a business. Instead of asking for a business card, people often ask for a website. It’s a form of validation and tells your potential customers who you are and what you offer.

And I’m willing to bet that the number of businesses without websites is even higher, including within home based businesses. When I first entered the industry of network marketing, some of the top income earners in the industry were still using solely traditional marketing techniques to generate their customer base: Print ads, billboards and direct mailing. Only after noticing the gradual decline in their income and the gradual incline in those who had a web presence did they inherit an interest to learn. Think about it. How many home based businesses do you know of that depend on house parties and hotel meetings to promote their product or service? And how many of those business truly succeed on an individual basis?

Unless you consider an average of less than a thousand dollars a year a success, not many!

A business without a website is like milk without the cookies…..they’re just not as good by themselves.

I don’t know what keeps business owners from creating a site for their business. Maybe a lack of knowledge or an unnecessary additional expense. Whatever it is, if you’re a small business owner, it is worth the effort. Think about the pros and cons.

Marketing/Advertising Cost = $600/month for a billboard OR ten years for a domain and hosting (for you beginners….a website).

Reach = Potentially world-wide with the ability to be found in first page results, all over the world, for the key phrase of your choice.

Maintenance = Virtually none aside from an occasional blog post or product update. Again…it’s worth it. Give and you’ll get.

Traffic = The chances of someone building a freeway next to your billboard for a drastic traffic spike are slim. There is no limit to the amount of traffic you can receive to a site. And it’s extremely targeted! You’ll never see a billboard go viral like a helpful article online.

If done right, a website for your business can make a VERY significant difference in your results. It’s all about branding yourself and extending your reach. More visitors to your business is a good thing. That’s what a website does….it brings traffic….and traffic equals dollar signs where I come from.

If you are a business owner and need help getting started, let me know. I have assisted business owners create successful small business websites for their business over the last several years. Look at my website as an example. Centered around the Home Based Business industry, I rank first page for key phrases such as home based business and business opportunity, to name a few. To take the first step, Click HERE.

 

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9 Comments

  1.  Comment by Rebecca — July 28, 2010 @ 6:34 pm

    I couldn’t agree more- in this day and age, having a website is essential for any small business. Securing a good domain name and business registration early on is a good step for getting started on the path to success! This is a really great guide- thanks for sharing.

  2.  Comment by Pawel — July 29, 2010 @ 1:13 am

    Spot on points. In todays world no business can survive without a website but I would also add, no business can survive without a good web copy. And this seems to be the most commonly overlooked element of creating a website. Even if a business finally decided to get one, they usually write the copy themselves ending up with “welcome to my site” as the opening line, no SEO optimization let alone a copy that sells.

  3.  Comment by Matthew Robbins from server colocation — July 31, 2010 @ 2:53 am

    Well it is my belief that in order to succeed, businesses should have a distinct online presence. Being online enables small businesses to sell to customers across the country, even around the world, not limiting their customer base to those just around their chimneybreast.

  4.  Comment by Mirella from elevators consultants — July 31, 2010 @ 4:59 am

    People often say to me that their small business doesn’t have a website as it’s too complicated, takes up too much time or is too expensive. None of these problems have to be true; with the importance that websites hold for small businesses in mind, many companies have designed cheap packages for them too.

  5.  Comment by Chintan Ranchhod from Investment opportunities — August 2, 2010 @ 9:51 pm

    Having an online presence includes activities such as blogging, social networking and having active discussions with people within your arena.

    Online presence brings more traffic (eventually customers) to your business. At the same time, onsite structure is essential. I think that the best marketing solution (at least for now and at least for local-based small businesses) is a smart balance between the two. However diligent our work may be on one side, it may prove futile if the other one does not follow.

  6.  Comment by phebe from Jones Act — August 4, 2010 @ 8:19 pm

    In the present world where technology is fast changing, and most of the individual are using the internet for searching and at the same in doing business… Business with a website could be more productive I guess for it will known for consumers… but then it all depend on the business strategy of the business owner…

    Thanks by the way for sharing this post… I have a great time going through it… Have a nice day…

  7.  Comment by Janna from futon cover — August 13, 2010 @ 2:00 am

    A website is your online storefront. It’s the place that tells the millions of internet surfers who are you and what you have to offer. If you want to be found, you need to be where your potential clients are, and that means having an online presence on the internet. Big or small, your business needs a website.

  8.  Comment by Girly from Flowers — August 17, 2010 @ 4:19 am

    A website is not one dimensional, the ways it can help a business is endless and everyone can benefit. With a business website you are now open twenty four hours a day, and now have millions of potential customers in the US and billions worldwide.

  9.  Comment by Wayne from Term Life Insurance — October 6, 2010 @ 5:37 pm

    Every business big or small has or rather should have website to promote their business to the optimum level. This will not only help them to gain clients and consumers but also acceptance and acknowledgment on the wider scale. Only creating and developing websites should be the main aim of these small businesses but also updating it regularly with the use of links and search engine optimization.

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