Did you know that more than 50% of small businesses don’t have a website? For me, it’s insane to think about running a business without one. Call me an internet nerd, but when I think of starting a business, the first thing I think of taking care of is snagging up a good domain name……not finding investors or establishing an LLC. If I can’t get a good domain name, FORGET ABOUT IT! The business won’t work! I know…I’m weird like that. But that’s how important I feel a website is to a business. Instead of asking for a business card, people often ask for a website. It’s a form of validation and tells your potential customers who you are and what you offer.
And I’m willing to bet that the number of businesses without websites is even higher, including within home based businesses. When I first entered the industry of network marketing, some of the top income earners in the industry were still using solely traditional marketing techniques to generate their customer base: Print ads, billboards and direct mailing. Only after noticing the gradual decline in their income and the gradual incline in those who had a web presence did they inherit an interest to learn. Think about it. How many home based businesses do you know of that depend on house parties and hotel meetings to promote their product or service? And how many of those business truly succeed on an individual basis?
Unless you consider an average of less than a thousand dollars a year a success, not many!
A business without a website is like milk without the cookies…..they’re just not as good by themselves.
I don’t know what keeps business owners from creating a site for their business. Maybe a lack of knowledge or an unnecessary additional expense. Whatever it is, if you’re a small business owner, it is worth the effort. Think about the pros and cons.
Marketing/Advertising Cost = $600/month for a billboard OR ten years for a domain and hosting (for you beginners….a website).
Reach = Potentially world-wide with the ability to be found in first page results, all over the world, for the key phrase of your choice.
Maintenance = Virtually none aside from an occasional blog post or product update. Again…it’s worth it. Give and you’ll get.
Traffic = The chances of someone building a freeway next to your billboard for a drastic traffic spike are slim. There is no limit to the amount of traffic you can receive to a site. And it’s extremely targeted! You’ll never see a billboard go viral like a helpful article online.
If done right, a website for your business can make a VERY significant difference in your results. It’s all about branding yourself and extending your reach. More visitors to your business is a good thing. That’s what a website does….it brings traffic….and traffic equals dollar signs where I come from.
If you are a business owner and need help getting started, let me know. I have assisted business owners create successful small business websites for their business over the last several years. Look at my website as an example. Centered around the Home Based Business industry, I rank first page for key phrases such as home based business and business opportunity, to name a few. To take the first step, Click HERE.
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David Allred is the author and creator of CFW. David has been teaching entrepreneur minded people how to earn a full time income working from the comfort of home for nearly a decade.
Think about it. Never miss your kids’ events, set your own schedule, choose your own income and enjoy a lifestyle and income which most people only drool over!
Be sure to connect with David Allred on Google+, Facebook and everywhere else!
