Don’t be a Bottom-Feeder!

February 2nd, 2009

There are two kinds of Entrepreneurs: Those who advertise for themselves and those who don’t! So it is obvious that you will get business for yourself if you advertise, so how do those who don’t advertise get business? Well, they bottom-feed, meaning, they click on your advertisements, listings, and classifieds and look for a phone number or an email address to market to. Some of them even take it to the next level and actually fill out your form, allow you to call them, the listen for a while and then they somehow try to turn it around and tell you what they are doing in hopes that you will catch an interest. Have you had this happen to you? Here you are, having a conversation about somebody else’s offer, knowing that they clicked on your PPC ad and cost you money, all just so that they could give you their pitch!

Bottom-feeding is the poor Entrepreneurs way to advertise and when all else is lost I guess it is an approach to consider, but it sure is annoying. It is a lot of effort, alot of time and chances are, you will get the cold shoulder more than not.

I had a guy call me the other day that flat out lied to me and it was obvious. He called me and said his name was Mark. I said, “Hi Mark, refresh my memory a bit as to where I know you from or what you are calling for.” He said that I had called him yesterday and that he was returning my call. Well, I hadn’t called anybody named Mark the day before. Good grief! If you are going to bottom-feed, at least be honest about it.

Integrity is a big part of who I am and reflects in everything I do so I hung up on this guy. He deserved it right!? If you think I’m wrong please feel free to let me know. I only work with like-minded people who represent integrity, truth, ambition, and an burning desire to succeed. I don’t work with those who deceive or twist the truth in any way.

Don’t be a bottom-feeder in your business. Show integrity in everything you do. It is so easy to be rude, unprofessional or out of character when communicating through email, text or the internet. Don’t fall into that trap. It will ALWAYS catch up to the ones who do!

The Power of Leverage in Business

January 20th, 2009

We all know there are only 24 hours in a day. We all get those same 24 hours to do as we please with. Now we know that 7-8 of those hours are already spoken for by sleep. So really, for traditional type businesses, you only have around 16 hours a day. Well, this is only true for business opportunities that require your time.

For example, as a chiropractor, you now that you can get through 4 patients in a one hour period. At $50 each, that is about $200/hr. Now, assuming that a chiropractor has his schedule packed, he can make around $1400 a day with an 8 hour day and a lunch break. That sounds like a great income for most people right? But can the chiropractor make any more than $1400 in an 8 hour day of work? No! Not unless he applies a little more leverage into his business, which, requires hiring more chiropractors to work for him. Pay these other chiropractors $30/hr of the $50 and pocket the $20 for the extra hours. Pack the entire day with enough patients for two chiropractors and instead of making only $200/hr he is now making $280/hr. If the supply is there, this would be ideal leverage.

Now, let’s look at a different business model in Direct Sales. Know that Direct Sales pays you directly. When you make a sale, you make the profit right up front. So initially you make money. Let’s say you have a product with a $1000 commission connected to it. Make ten sales in a month and you have yourself a $10,000 monthly income and a 6 figure annual income. But in order for you to do that, you must give 60 sales pitches a week that are approximately 30 minutes in length, market your product and make trips to the bank. All of this takes time right? So you are looking at a 50+ hour work week!

So let’s add leverage to this business model. There are a few ways to do this and you will see that it will significantly increase your profits far beyond that of the chiropractors and most doctors with the same amount of sales volume. Create a system around your product so that others can market it as well. By doing so, you will mentor them and teach them to duplicate your results. In the process, you get their first two sales. So by making 10  sales a month, in a perfect scenario, you would get a minimum of 20 additional sales. This would keep duplicating as those 20 turned over to you their first two sales as well. This is endless! Leverage!

Also, throw in a few higher end products in the mix that end up being add-on sales. By saying add-on sales I mean products that add to your first product! Make these higher ticket items. So let’s say you have a $5,000 and $8,000 commission on these other two products and at minimum, 30% of your customers who purchased your first product end up purchasing your second and third products.

Let’s do the math.

  • Ten sales a month at $1000 equals $120,000 a year. Let’s say this 10 include a few turn-over sales.
  • 30% of those 120 sales will purchase the second product at $5,000 each equaling $180,000.
  • Also, 30% of the 120 will purchase the third product at $8,000 each equaling $288,000.
  • Total = $588,000!

To save on your time, have someone else do the sales pitch for you on one call a day and schedule all of your potential customers to that one call to cut your work hours down to around 20-30 hours a week, maximum! Imagine what your income would be if your conversion from the first product to the second and third increased to just 50%. That is a significant multiple 6 figure increase!

Now if you were wondering how you could make a multiple 6 figure to a 7 figure income working just 20 hours a week, you now know! But how many of you, even though this is all laid out for you, will shrug your shoulders and stay with what is comfortable to you? How many of you will settle for a paycheck or an 80 hour work week?

The answer: Almost all of you!

A Wage, 60 Hour Work Weeks, and Two Weeks of Paid Vacation!

January 12th, 2009

2009How many of you, starting out in 2009, are thinking that a wage, 60 hour work weeks and two weeks of paid vacation sounds like a pretty good deal? Let’s say that your wage would be around $80k US, or even $100k US! Does that sound pretty good? You get all of that for only 60 hours a week at work and let’s say they even throw in a company car for you so that you don’t even have to pay for your own commuting, which by the way is going to be an extra 2 hours round trip! So all together, you are spending only about 70 hours a week working and getting all the perks! What a deal right?! All I have to say to that is, “Good luck with that!”

Let me tell you of a business opportunity that can make you more money working less than a third of the time. Yes, you named it. It is a Home Based Business that has such a simple system designed so much leverage that it only requires around 20 hours a week, tops, to make a multiple 6 figure income. Oh, and by the way, you get to work from home, so take out the commuting. You get at least 6 months of paid vacation time, at least I do! I can take my business with me to Acapulco this March.

Oh, and I almost forgot about passive income, living your dreams, assisting others in doing the same, and being part of a community of self-made millionaires, all of whom are personally vested in your success.

If you would like to become nothing more in this world than a doctor, what would you do? You would go learn from other doctors at school, in the field, on the side and would do all that you could to surround yourself with other professionals in the medical field.

So, if you would like to work 20 hours a week or less, travel every other month, earn a multiple 6 to a 7 figure income, spend more time with the ones you love most, get your freedom back, take control of your financial future and ultimately achieve your dreams, what would you do?

The answer is simple! I have been and am doing that. Stop settling and start living your life! Contact me now!

The True Meaning of Financial Freedom

January 6th, 2009

I Googled the words “financial freedom” and came up with two results, wealth and reverse mortgage. Since I am not a lender, I will not be posting about mortgages although it was a pretty good concept. So besides mortgages, the other result was wealth. Financial Freedom equals wealth! Wealth, is the abundance of something that is of value to the economy. You can split it up into three different areas: Income, Property, and Value of Investments. So you can see that your direct income is only part of accumulating true wealth, BUT, the other two are directly related to your income. How will you ever be able to invest in property or stocks without a healthy income? Your income, initially, is a major part to accumulating true wealth.

So let’s break down financial freedom. Simple right? It’s freedom from the financial aspects of life, freedom from financial burden and hardship. I mean, if you think about it, freedom is the right to do what you want, when you want, and how you want to do it. Freedom is the right to think and act for yourself without restriction.

Bills can seem like they destroy that freedom, don’t they? They can drag you down, cause tremendous stress and burdens, bind you, restrict your lifestyle and can even take a stab at your confidence in your own abilities to provide for you family. They prohibit your ability to live life the way you would like to and have always dreamed of. They can keep you from having the things you want and the lifestyle you deserve.

Now here’s the truth….It’s not the bills that burden you. It is your income that burdens you. The only way to overcome your bills and your financial burdens is to make a lot more money. The only way to live the life of your dreams is to increase your income. The only way to have true financial freedom is to become wealthy!

Here’s an interesting and pathetic fact: Less than 10% of all people alive in this world will ever see financial freedom. Less than 10% will ever live out their dreams or accomplish their goals. So what are the other 90% doing? They are still blaming the bill collectors and the utility companies for their lack of income.

Now on the other hand, the 10% are living large! They have experienced true financial freedom and are enjoying the fruit their labors. Some people may think that they have all the money and that is why the other 90% struggle. If you believe that you may never experience financial freedom unless you learn to change your mindset. I might suggest some Personal Development on prosperity consciousness. The wealthy know this one simple concept….there is an abundance of money and plenty of it to make YOU wealthy. All you have to do is find a business opportunity that will provide a vehicle for you to achieve your financial goals and for you to decide to make it happen. That is it!

In my own words, “To be rich is to have an abundance of money. To be wealthy is to have an abundance of both time and money!” So do the world a favor become wealthy and increase the ratio to something better than 90/10. Financial freedom is for everyone, but will only come to those who choose in!

Twitter

December 30th, 2008

twitterA few posts back I listed 7 tools I use to strengthen my marketing campaign and promised you a more in-depth explanation on each one. So here we go!

Number one on the list was Twitter. For those of you who don’t know what twitter is, it is a micro blogging platform. You know, to be honest, the first time I heard micro blogging, it was like a foreign language to me. What the heck is micro blogging?

Well, the easiest way to describe it: You know what blogging is. Blogging is writing posts like this one, and are kind of lengthy. Micro blogging is the same thing but with shorter posts of a just a few lines. Twitter, allows you to enter 140 characters packed full of useful information, links, etc. Okay, so how the heck is this information useful?

For me, I use twitter in two ways, to Give and to Get. The give is when I send out a tweet, or a micro post, that offers resources and links for my followers. The get is the exact reverse of giving useful information, instead you get useful information. Part of giving information is promoting your product, service, blog, business, etc. If what you offer is of value, you will benefit as will as your followers.

Here are some tools associated with Twitter that you can check out:

  1. TwitterFox – A Firefox plugin that allows you to tweet and receive tweets as you browse.
  2. Twitter grader – Used to find new people to follow, grades your account authority, and provides stats and useful info about your account.
  3. Tweetdeck – A free software that is very useful in organizing your followers and who you are following. You can also type in keywords you may be looking for and have a list of tweets and tweeters who are tweeting those keywords. Very cool!
  4. Tweetlater – Useful for sending automated and delayed tweets to your followers.

Twitter is a very addicting and powerful promoting and learning tool. I have found many uses for it and know you will too. Feel free to connect with me on twitter by clicking on the icon in the top right corner of this post. Also, for more information on how to use Twitter, you may also want to visit Twitip.com.

These are just a few of the tools I use and some of the reasons I enjoy twitter. I’d like to hear from you. What are some tools you use with Twitter and some ways you use twitter to promote, learn, or benefit from it?

10 on the Home Business Richter Scale!

December 29th, 2008

Looking to start a home based business? Is this your first time or have you tried something in the past?
Did it work for you? If so, what happened and why are you looking again? How do you know if you have found a home based business that is going to be profitable for you? How do you know if it is actually going to work before you jump into it? How can you know that you will do all that it takes to create the success you desire through this new home business of yours?

Here is an interesting fact: Thousands of people start a home based business every single day! Thousands! That is a huge number. How many of them actually experience the success they desire? How many of them can actually make a living at what they do? To tell you the truth, I have no idea what the actual stats are, but I can tell you that most home business owners are not able to support themselves without some other source of income. Many people quit before they even get into profit and this isn’t just true for a home based business, this is true for all businesses.

The only way to fail, in a home based business, is to quit. Why, because you can do it on your own time. You can work the business around your schedule until you are profitable. But, there are traits to look for in finding a successful home based business opportunity to start. Allow me give you some guidance:

  1. Who is paid first, you or the wholesale company? Make sure it is you!
  2. Do you have to stock inventory or pre-purchase your product? Make sure this one is a big fat no! There are home businesses out there that will ship, stock, do customer service for you and all you do is collect the profit!
  3. Is it MLM? Now this is up to you, but know this, those you assist in signing up into the business will never make as much money as you do. Normally, the commissions are small, you have to stock and warehouse products and you have monthly quotas to meet. However, they are residual.
  4. Are you choosing your home business to have the product or to make some money? Please, please, please say to make money! You go into business to make money. The product is the way to make money and most products are outstanding. Keep your focus!
  5. Large commissions! Do you want to sell your product to half the world before you are profitable or would you like to do less work, sell a few, and make more money. Enough said!
  6. SYSTEM! Is there a turnkey system in place that you can follow? This is a must. More people fail when there is no system to follow!
  7. Look for the success the business opportunity has had. This is a big one. If you are looking for fault, you are sure to find it, even in paradise! Every, I repeat, every successful business has someone talking negative about it or trying to get a freebie. I mean Walmart is sued every half hour! DO NOT base your decision to get started in or not to get started in a business because of what people say in negativity forums. There are two classes of people who fail, those who fail and blame others and those who fail and take personal responsibility for their own actions. The ones who blame others are the comments you read on forums! The ones who take personal responsibility will one day succeed and the ones who are successful, are the ones still working their home business. Talk to two or more of them and ignore the failures.
  8. Go on your “gut feeling.” The best way to make a decision is by following your heart! The head will just get in the way. Starting a business is about chance, confidence in yourself, and risk. You can’t rely on logic for that. It is about you! Can you succeed? Do your research and jump in with both feet!

Home based businesses are creating millionaires and there is no difference between you and those who have  already done it. Well, I guess there is one, time!

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