Allow me to share with you a little technique that has brought success to myself and many who I have had an opportunity to mentor. It is called the “Drip Technique!” Now when I say drip, do you understand what I mean? I mean, slowly drip your message, product, or service to your target audience. If you think about it, water can and has worked itself through massive rocks and formations just by a simple drip. The Grand Canyon wasn’t formed in a weekend! It took a consistent and persistent flow of water to develop one of the greatest natural attractions known in the World today.

Just as the Colorado River formed the Great Grand Canyon, you can create a massive income in your business that can be immediate and residual at the same time by using this technique.

Some of your potential customers will respond immediately while with others it may take a while with more exposure to what you have to offer. For some, the timing might not be right now, but when they get your email, or newsletter down the road, the timing could be perfect.

The Drip Technique

Here are a few ways that you can drip your audience:

1. Newsletters
2. Auto-responder emails
3. Letters or Postcards
4. Follow-up Phone Calls
5. RSS Feeds from your Blog
6. Brochures
7. Voice-mail marketing

I would have to name numbers 1 and 2 the most effective ways to drip someone the pieces of your bigger puzzle. The idea is to give them a taste. Every newsletter or email sent should contain a little piece of information which will entice them to want more and by the time they receive a few, they will be ready to buy, sign up, or commit. But there must be three key ingredients:

1. Consistency
2. Proper Frequency – Don’t overdue it!
3. Value in each drip!

In other words, be consistent, drip your audience once every week at the most, and offer a link, a free resource, or helpful information in every drip that will entice them to want the next one! Ensure your success by utilizing all the tools that are available to you as an Entrepreneur!

Also, knowing that I have a brilliant audience, what have you found to be effective in using this method in your marketing efforts?

Advertising is the key element in a successful business opportunity. If you don’t have interested people to talk to or interested people looking at your product or service, then you are dead in the water. Now, I am involved in a business that is not dependent on the local economy, but it is still a great source for leads. I live in a population  approximately 60-80,000 people. Not a huge place but decent sized. If you are in a smaller community, less than 5,000 people, you may want to focus on the next biggest town close to you.

First things first, when advertising a business opportunity, the best thing you could ever do is drive a nice car. People want to see how well you are doing, and a nice car means that you are doing very well. Now, I’m not talking about driving a brand new Nissan Sentra.  I am speaking of a nice car. We drive around an H2. Now that always turns heads. Oh, and guess what? We have our website right across the top of the back window, CREATEFINANCIALWEALTH.COM. That Hummer has paid for itself over and over again. Another way to put ads on your car is on the license plate cover, magnets on the doors or bumpers, spare tire covers, or bumper stickers. I wouldn’t recommend putting bumper stickers on any car regardless of it’s shape, but the option is out there.

Fliers, business cards, pens, post cards, toothpicks holders, business card trays, and fake $100 dollar drop cards are all great things to leave at restaurants and businesses that you may visit during the day. I have had people hang on to one of my cards for several months, call me back and get started in my business. Now, the quality of the card has a direct correlation as to whether or not someone will want to hang onto it. It has to be nice folks. Put a high quality, professional grade picture of yourself on it. Look at a Realtors card to get a good idea of what I am talking about. Make it glossy and nice. Better yet, put an opportunity message on the back of it with an ad about your product or opportunity.

Billboards are a great way to market your business. People see those. Location is the main thing to consider and a good advertisement that catches the eye and is either funny or catchy, or both. It has to stick in someones mind, they are driving and may not be able to write it down. Another form of roadside signs is called a Bandit sign. This is a cardboard sign, stuck into the ground on a busy intersection, with an ad on it. These signs can either be handwritten or professionally printed. Study’s have actually shown that the yellow signs that are handwritten have had the best results. You can visit www.banditsigns.com for some examples.

Keep a stack of business cards, fliers, post cards, sticky notes with ads on them, in your car so that when you make the usual trip to the store you can place a few of these on some of the nicer cars as you walk into the store. Now, be smart here. You don’t want to flier every car. You have a product or opportunity that involves making money. Every bit of money you will ever make is currently in the hands of someone else. People with money drive nice cars and have the means to invest, purchase, or spend money in some manner that would benefit them and you. Pick the nice cars. Put the sticky notes onto the side mirror, not the windshield. It works better. A great place to get these kinds of products would be through www.vistaprint.com.

Newspaper ads have always been a very successful method of local advertising. The important thing to consider here is the audience you are targeting. If you are looking for entrepreneurs who are searching for an opportunity, place an ad in the “business opportunity” section. Usually the Sunday and Tuesday paper have the highest readership. Check with your local paper to be certain. Remember, newspaper readers are very loyal and may not respond to an ad until they have seen it more than once. When placing an ad, do it for at least 3 weeks. Visit www.newspapers.com for a list of countrywide newspapers.

Do a radio ad and have a professional do it if you suck! Now, be honest with yourself when it comes to your voice. If it not a very exciting voice, people will not listen to you. Honesty pays in this case….literally.

Now there is always the internet. Some options you have for local advertising are SEO (Search Engine Optimization), CPC advertising, classifieds, banner ads on local sites, the yellow pages online, etc….When advertising locally on the internet choose local words such as Pinetop Vacation Rental if you are living in Pinetop. You will get more targeted visitors and better conversion on your leads or purchases.

The most effective method of advertising that effects every avenue of marketing is always living your abundant and prosperous lifestyle out loud. People are more attracted to you if you are having fun, making money, and out and about! I have made more money while having fun then I ever did working. That may just be the type of business opportunity I am involved in, but I know it effects every business. Would you rather go to a restaurant that is nice, clean, and classy or would you go to the mobile home added onto four times with 6.5 foot ceilings? Of course you’d go to the nicer one. So, make yourself look enticing by living your life and having fun. People are attracted to lifestyle more than anything else. They will want what you have. I have had people ask for more information on my business just for walking through Wal-mart with my family during the middle of the day on a weekday. The reason was, the lady was always there with her kids and never there as a whole family. She wanted that in her life.

Truthfully, I hate going to Wal-mart…..but love being with my family. Sacrifices have to be made sometimes to do what you love.

So there you have it. We have generated tens of thousands of dollars this year from local advertising. It all works, it just takes consistency, well written ads, and the will to do it. Then again, there is always the most simple way to advertise…..just open your mouth!

This business is a direct sales marketing business. The word ‘Marketing’ is the key word. What is a business without marketing? You will not find a business that has been successful but has no marketing plan. If you do, let me know. There are many different ways you can market your business. Marketing costs can range from almost nothing to the thousands depending on the business opportunity. In this business, I have seen folks make six figures in a month with a $1500 marketing budget and also have seen people blow $7000 and make a few thousand. So obviously there are more effective, targeted methods of marketing out there and some that will just flat out exhaust your marketing budget.

Self-Generated leads vs. Purchased leads

Purchased leads are a great way to get started talking with people. You may make a few sales from them, but they are not for long term use. If you are trying to build your business on purchased leads, that is what you will get more of….trying. Purchased leads are so general that you will have to go through quite a bit more of them to get the results you are looking for. Now, some people will tell you that it is not the lead, but the leader that creates results. That is right on the money, if you are talking with a qualified person or lead. The money that you would invest in purchasing 100 leads would be more effective in placing your own ads and only generating 20 leads.

Self-Generated leads are the highest quality lead out there. You will not find a more qualified lead. Self-Generated leads are ones that were generated from an ad you personally placed. Whether it be on the internet or in a newspaper, it doesn’t matter. You will find higher qualified people to spend your time with when you personally attract them to your business opportunity. The ratio of conversions drastically improve.

So, buy leads when you first get started to cut your teeth and to supplement when your lead generation is slow. Generate your own leads. Buying leads is almost like going back to the JOB mentality of having someone run your business for you. Don’t expect lead companies to do your marketing for you. That is the life of your business and if you don’t have highly qualified people to talk to, you will sink aweful fast in the network marketing industry. Take it from someone who has gone through the refiners fire and learn from my mistakes. This business opportunity is set up so that you don’t have to go through the mistakes that I did. Learn from a leader in the industry. Do your own marketing and become passionate about it and you will have the success that you are looking for!

To find out more about this business opportunity go to create financial wealth