For the last several years, my wife Amy and I have been teaching ordinary people how to create success in a home based business. These people range from stay at home Moms to former military officers and all have one or both of these  common goals: Time Freedom or Financial Freedom. It seems that as people realize how much fun they are not having in their current lives, they start to look for alternate ways to provide them with a different kind of lifestyle. Most people, including you, want a change to take place in their financial life or their personal life. Most people have no idea what that change is, but they know they want it. Some people are very clear on what they want to change but have no idea how to do it.

This is where we come into the picture. We were at this same stage several years ago. I was in a job, knowing I didn’t want to be there, yet I didn’t know how to change it all. Hats off to my wife for finding the way to make that change occur. She discovered a simple system designed for people with zero experience in network marketing or internet advertising. It is a system designed to inspire change in people’s lives. It is a system created by visionaries who wanted that change to happen in their own lives and then in the lives of thousands of others as well.

The simple fact is, most people spend their entire lives just living day to day. They fail to plan for their future. They fail to plan for much of anything thinking they have a sense of security. Until one day, that security ends with a layoff or a dip in the economy and then what?

Why live your entire life enjoying the struggle when you have the ability to skip the struggle and just enjoy life. Time Freedom is reserved for those who step out of the ordinary. Financial Freedom is reserved for the ones who are willing to take a risk and stick their neck out on the line. To have both, it requires leverage. Leverage over your time!

That is simply all my wife and I do. We show you Leverage!

What is an Entrepreneur who is everywhere all at once without ever having to set foot outside his home? Wealthy! Wealthy with Time and Wealthy with Money!

I think it’s about time for you to learn how to walk the walk that most of the people you associate with everyday will never walk. It’s time for you to learn how to walk the path of Leverage!

We all know there are only 24 hours in a day. We all get those same 24 hours to do as we please with. Now we know that 7-8 of those hours are already spoken for by sleep. So really, for traditional type businesses, you only have around 16 hours a day. Well, this is only true for business opportunities that require your time.

For example, as a chiropractor, you now that you can get through 4 patients in a one hour period. At $50 each, that is about $200/hr. Now, assuming that a chiropractor has his schedule packed, he can make around $1400 a day with an 8 hour day and a lunch break. That sounds like a great income for most people right? But can the chiropractor make any more than $1400 in an 8 hour day of work? No! Not unless he applies a little more leverage into his business, which, requires hiring more chiropractors to work for him. Pay these other chiropractors $30/hr of the $50 and pocket the $20 for the extra hours. Pack the entire day with enough patients for two chiropractors and instead of making only $200/hr he is now making $280/hr. If the supply is there, this would be ideal leverage.

Now, let’s look at a different business model in Direct Sales. Know that Direct Sales pays you directly. When you make a sale, you make the profit right up front. So initially you make money. Let’s say you have a product with a $1000 commission connected to it. Make ten sales in a month and you have yourself a $10,000 monthly income and a 6 figure annual income. But in order for you to do that, you must give 60 sales pitches a week that are approximately 30 minutes in length, market your product and make trips to the bank. All of this takes time right? So you are looking at a 50+ hour work week!

So let’s add leverage to this business model. There are a few ways to do this and you will see that it will significantly increase your profits far beyond that of the chiropractors and most doctors with the same amount of sales volume. Create a system around your product so that others can market it as well. By doing so, you will mentor them and teach them to duplicate your results. In the process, you get their first two sales. So by making 10  sales a month, in a perfect scenario, you would get a minimum of 20 additional sales. This would keep duplicating as those 20 turned over to you their first two sales as well. This is endless! Leverage!

Also, throw in a few higher end products in the mix that end up being add-on sales. By saying add-on sales I mean products that add to your first product! Make these higher ticket items. So let’s say you have a $5,000 and $8,000 commission on these other two products and at minimum, 30% of your customers who purchased your first product end up purchasing your second and third products.

Let’s do the math.

• Ten sales a month at $1000 equals $120,000 a year. Let’s say this 10 include a few turn-over sales.
• 30% of those 120 sales will purchase the second product at $5,000 each equaling $180,000.
• Also, 30% of the 120 will purchase the third product at $8,000 each equaling $288,000.
• Total = $588,000!

To save on your time, have someone else do the sales pitch for you on one call a day and schedule all of your potential customers to that one call to cut your work hours down to around 20-30 hours a week, maximum! Imagine what your income would be if your conversion from the first product to the second and third increased to just 50%. That is a significant multiple 6 figure increase!

Now if you were wondering how you could make a multiple 6 figure to a 7 figure income working just 20 hours a week, you now know! But how many of you, even though this is all laid out for you, will shrug your shoulders and stay with what is comfortable to you? How many of you will settle for a paycheck or an 80 hour work week?

The answer: Almost all of you!

This is a great explanation of an entrepreneur who merely survives compared to an entrepreneur who thrives! There is a huge difference. So as you read this analogy, take a personal inventory and think of which entrepreneur you are being. The results in your life will reflect it!

The Potato Farmer and the Apple Orchard

Some time ago there were two neighbors who lived out in the country. Both of these farmers owned a considerable amount of land and wanted to do something with the land to support their families with. One man decided to turn his land into a potato farm and the other planted an apple orchard. Both of these men were very hard workers and were out tending their crop daily. They did this for the entire year and come harvest time, the potato farmer harvested his crop, took it to town and made enough to support his family until it was time to start planting again. Then he would start the whole process over again.

On the other hand, the apple farmers orchard had yet to produce any fruit to harvest. The trees were still too young and would need more time to mature.

One year goes by and the same story stood true. The potato farmer harvested his potatoes once again and was able to support his family for the remainder of the year while the apple orchard had no fruit to harvest. The farmer of the apple orchard still continued to nurture his trees preparing for the time that he could reap his rewards.

Several years pass by in the same manner and finally, as the potato farmer was harvesting his crop as he did every year, the apple orchard produced it’s first year of fruit. The apples were harvested and were sold. Both farmers were able to support their families for the rest of that year.

Now, when it came time to start planting for the next crop season, the potato farmer got to work on his fields while the apple farmer watched him. You see, the apple orchard will continue to produce fruit year after year after year with very little effort from the farmer. He won’t have to replant the his crop every year but will instead enjoy the fruits of his labor for many years ahead. A few years of hard work will support him for the rest of his life while the potato farmer is still laboring away in his fields.

There is a word called leverage that every Entrepreneur should become familiar with. The leverage I speak of is TIME. When you learn to increase your profits without increasing your work hours, then you have discovered the true way to accrue serious wealth in your business and in your life.

So create an apple orchard, not a potato farm!

When it comes to that time in your life and you are sitting on your death bed, what would your thoughts be? Would you be thinking, “Man, I wish I would have spent more time at the office, I sure had hoped to get the promotion, I should have done that business deal, I should have purchased that Hummer?” No! You would be crazy to think those sorts of things and if you did I would know that you had not experiences true joy in your life. The things that matter most in your life would be the main topic on your mind just before you leave this world and are the things that deserve the most attention and focus while we are still in this world. Your job, your work hours, your boss, your cars, all of these things are not what matters. Family, Posterity, and time with those you love the most and serve the most is what will always matter to you most!

Now, why, when most are alive and able to enjoy these things in their fullest do they not? Why are they are work, putting in 12 hour days for a wage when they could be spending time with their loved ones or doing things that truly create joy? Well, the answer to that is money! Some would blame money for their inability to experience joy. Money is not at all the issue….it is just your choice as to how you earn money. It’s not that your ability to make money is any different than anyone elses, it’s just the way you have chosen to make that money that is hindering your lifestyle.

If you have chosen to earn money by getting paid for your time, then there is a limit to what you can make. We all know that there are only 24 hours in a day. We all have those same 24 hours. Getting paid $10 an hour for 24 hours will only bring a profit of $240.00 a day. That is the maximum you could earn and we all know that one cannot work without sleep. At least, we shouldn’t though there are many people who do.

Now if you take those same 24 hours and leverage your time with the efforts of other people, then you have the true potential to earn a limitless amount of income. To give you an example, take a chiropractor. A chiropractor is paid for his time. He can only see so many patients a day no matter how many people are lined up outside his office. However, if he hires other chiropractors, he can, in a way, leverage his time for more profit through the efforts of others. Everybody who is anybody that has the freedom to enjoy the things that are most important and meaningful in life understands this concept. I work 4 hours a day. I do what I want when I want and still have the income to do it with. The same is opportunity is available to anyone. It’s just a choice of how you are paid!