How to Advertise Your Business Opportunity Locally

January 9th, 2008

Advertising is the key element in a successful business opportunity. If you don’t have interested people to talk to or interested people looking at your product or service, then you are dead in the water. Now, I am involved in a business that is not dependent on the local economy, but it is still a great source for leads. I live in a population  approximately 60-80,000 people. Not a huge place but decent sized. If you are in a smaller community, less than 5,000 people, you may want to focus on the next biggest town close to you.

First things first, when advertising a business opportunity, the best thing you could ever do is drive a nice car. People want to see how well you are doing, and a nice car means that you are doing very well. Now, I’m not talking about driving a brand new Nissan Sentra.  I am speaking of a nice car. We drive around an H2. Now that always turns heads. Oh, and guess what? We have our website right across the top of the back window, CREATEFINANCIALWEALTH.COM. That Hummer has paid for itself over and over again. Another way to put ads on your car is on the license plate cover, magnets on the doors or bumpers, spare tire covers, or bumper stickers. I wouldn’t recommend putting bumper stickers on any car regardless of it’s shape, but the option is out there.

Fliers, business cards, pens, post cards, toothpicks holders, business card trays, and fake $100 dollar drop cards are all great things to leave at restaurants and businesses that you may visit during the day. I have had people hang on to one of my cards for several months, call me back and get started in my business. Now, the quality of the card has a direct correlation as to whether or not someone will want to hang onto it. It has to be nice folks. Put a high quality, professional grade picture of yourself on it. Look at a Realtors card to get a good idea of what I am talking about. Make it glossy and nice. Better yet, put an opportunity message on the back of it with an ad about your product or opportunity.

Billboards are a great way to market your business. People see those. Location is the main thing to consider and a good advertisement that catches the eye and is either funny or catchy, or both. It has to stick in someones mind, they are driving and may not be able to write it down. Another form of roadside signs is called a Bandit sign. This is a cardboard sign, stuck into the ground on a busy intersection, with an ad on it. These signs can either be handwritten or professionally printed. Study’s have actually shown that the yellow signs that are handwritten have had the best results. You can visit www.banditsigns.com for some examples.

Keep a stack of business cards, fliers, post cards, sticky notes with ads on them, in your car so that when you make the usual trip to the store you can place a few of these on some of the nicer cars as you walk into the store. Now, be smart here. You don’t want to flier every car. You have a product or opportunity that involves making money. Every bit of money you will ever make is currently in the hands of someone else. People with money drive nice cars and have the means to invest, purchase, or spend money in some manner that would benefit them and you. Pick the nice cars. Put the sticky notes onto the side mirror, not the windshield. It works better. A great place to get these kinds of products would be through www.vistaprint.com.

Newspaper ads have always been a very successful method of local advertising. The important thing to consider here is the audience you are targeting. If you are looking for entrepreneurs who are searching for an opportunity, place an ad in the “business opportunity” section. Usually the Sunday and Tuesday paper have the highest readership. Check with your local paper to be certain. Remember, newspaper readers are very loyal and may not respond to an ad until they have seen it more than once. When placing an ad, do it for at least 3 weeks. Visit www.newspapers.com for a list of countrywide newspapers.

Do a radio ad and have a professional do it if you suck! Now, be honest with yourself when it comes to your voice. If it not a very exciting voice, people will not listen to you. Honesty pays in this case….literally.

Now there is always the internet. Some options you have for local advertising are SEO (Search Engine Optimization), CPC advertising, classifieds, banner ads on local sites, the yellow pages online, etc….When advertising locally on the internet choose local words such as Pinetop Vacation Rental if you are living in Pinetop. You will get more targeted visitors and better conversion on your leads or purchases.

The most effective method of advertising that effects every avenue of marketing is always living your abundant and prosperous lifestyle out loud. People are more attracted to you if you are having fun, making money, and out and about! I have made more money while having fun then I ever did working. That may just be the type of business opportunity I am involved in, but I know it effects every business. Would you rather go to a restaurant that is nice, clean, and classy or would you go to the mobile home added onto four times with 6.5 foot ceilings? Of course you’d go to the nicer one. So, make yourself look enticing by living your life and having fun. People are attracted to lifestyle more than anything else. They will want what you have. I have had people ask for more information on my business just for walking through Wal-mart with my family during the middle of the day on a weekday. The reason was, the lady was always there with her kids and never there as a whole family. She wanted that in her life.

Truthfully, I hate going to Wal-mart…..but love being with my family. Sacrifices have to be made sometimes to do what you love.

So there you have it. We have generated tens of thousands of dollars this year from local advertising. It all works, it just takes consistency, well written ads, and the will to do it. Then again, there is always the most simple way to advertise…..just open your mouth!

More and more people are starting a Home Business!

November 29th, 2007

There was a recent toll taken on the percentage of people who are looking for, considering, or interested in starting a home business. The results showed that roughly 45% are excited and cannot wait to get started in a home business, 40% are currently investigating a home business, 10% percent haven’t even thought about starting a home business and about 5% were not interested at all. Those are some serious numbers! So, almost 50% of people that were surveyed are already excited about a home business and let’s just say that half of the people who are investigating a home business get started as well. That is about 70% of the surveyed population that will be working from home! That is a lot of people.

Now let’s take that ratio and plug the numbers into the US population. That, again, is a lot of people! More and more people are looking for a way to create a little more time freedom. Most Dad’s spend more time at work than they do with their families! No wonder the crime rates are rising. More and more people are leaning towards starting a home business for that main reason. That’s the reason I am here and doing this business. For the time freedom, financial freedom, and the ability to be in total and complete control of my life!

The numbers of people starting a home business are going to astound you! The population in the US is over 300 billion people. If these numbers are consistent, you will see a whole lot of people working a home based business or the next few years. Even if you drastically decrease the percentages, that is still millions and millions of people that will jump on board with some kind of a home business. How many of those millions of people are going to become millionaires. Some will fail, or quit, I should say. Others will do well. Others will just do ok. The successes will vary with the business opportunity. But fact of the matter is, people want more out of life, and a home business will provide that for them.

Most Businesses won’t see their third year!

November 11th, 2007

I believe that over 80% of all businesses started in the US never make it past their 3rd year in business. Now, I have no idea why the failure rate is so high. I am sure it is many different reasons and factors that play into each failure. For one it may be that they were under capitolized, or maybe lack of advertising, maybe a bad location, or maybe just a bad product or service. Who knows.

Wouldn’t it be nice if everyone business succeeded? Wouldn’t it be comforting to know that if you decided to start a business today, that you would succeed and that everyone else that started a business would succeed? How prosperous would our world as we know it be? There would be no risk involved because your chances of succeeding are 100%! As nice as this may seem, it cannot happen and it must not happen.

It has to be this way. There has to be failure to offset success. To every action there is an equal and opposite reaction. Come on, we have all heard of this. To have joy, you must know and have experienced sadness. To feel good you have to have felt bad. Becoming an entrepreneur, succeeding at business and becoming successful is not an easy thing, otherwise, everyone would be doing it.

There is risk is starting a business. You could go out of business, you could lose your shirt, you could blow your life savings, or you could have no life and be married to your business. You could stay at your dead end job and have someone else run your life for you. On the other hand, you could strike it big, become wealthy, live your ultimate lifestyle, take charge and become the CEO of your life! Free enterprise is the only way to truly enjoy your life to the fullest. Leverage your time, increase your profits, and live your life. Risk is measured only by the way you view your own potential to accomplish the task at hand. Confidence is everything. You create your own risk by lack of confidence in yourself and in your business.

Here is a stat for you….90% of bussiness without a system fail. 90% of businesses with a system, succeed! I have succeeded in business due to the system that was already in place. I avoided a huge stumbling block by starting this business opportunity. Make it easier to succeed in business by starting a business that is already proven to work.

The industry of the Home Business is larger than computers!

November 7th, 2006

Are you looking for a legitimate home based business? If you are then you know there are a ton of opportunities to choose from. If you are looking to earn a little extra money, there are several businesses that are home based that can fit that need. But if you are looking to quit your job and make a ton of money, then your options are a little more limited. But you still have some sorting to do to find a home based business that is legitimate that will bring you the type of income or lifestyle that you are looking for. Sorting could take months or even longer. Look no more! This is a legitimate home based business that is proven and creates results.

Do me a favor and go to google and type in the words “Home Based Business.” There are 526 Million results under that keyword. WOW! Now type the word, “computers.” You would think that there would be more listings under computers as they are a huge part in the world of business. That should open your eyes to the potential that lies within a legitimate home based business.

My name is David Allred and I am proud to say that I am a network marketer. I run a very successful home business. I work anywhere from 3-5 hrs a day from the comfort of my own home excluding Friday-Sundays. I am a personal mentor for individuals looking for a legitimate home based business that produces results. I teach you how to follow a very simple business model that has been taught to me by other self-made millionaires and successful entrepreneurs. This is a business of Direct Sales with roots in personal development.

I personally assist you in gathering information regarding this business and what it entails and will aid you in establishing and maintaining a successful home business. I am not going to persuade you or convince you in any way. But I will tell you that I am not looking for everyone. I am looking to work with those who are ready to make a change in their life. I am looking for the truly ambitious individuals who have a burning desire for success who are coachable and can follow a very simple business model.

There are many home businesses that you can choose from, but I have yet to find one as lucrative and effortless as this one. This business is a combination of the industries of personal development and direct sales wrapped up into a legitimate home based business. It is a franchise without all the franchise fees and headaches. It is creating millionaires. It allows you to turn your annual salary into a monthly income and provides you with more time and freedom to live life on your terms.

Prosperity Conscious vs. Poverty Conscious

October 14th, 2006

What is the meaning of these terms and which one consumes the majority of your thought power. As I have mentioned before thoughts are energy. Thoughts govern our reality, especially when they are reoccurring and focused. You get what you focus on. Thus the familiar quote comes to life: “I think; Therefore I am.” So ask yourself this one question: Are you thinking of prosperity and are thus prosperous or are you thinking of poverty and have been struggling financially for quite some time?

An example of a typical mind frame that is poverty conscious would be someone who takes an envelope full of coupons to the grocery store, passes up a gas station because one 2 blocks away is one cent cheaper, has a hard time spending money, checks the price tags on everything, passes up the item that he/she really wants and goes to the sale rack, and ultimately considers themselves poor or unfortunate and everyone else rich or better off. Some words that might be used are: I hope, I wish, I think I can, I am trying to, it would be nice if…..etc. Also, those who have money because they have saved every penny they have ever earned and have no intention on spending any of it. Yes, I believe in being frugal and wise as far as money management goes, but there is a fine line between poverty conscious and frugal.

On the flip side, a good example of prosperity conscious is someone who can find opportunity in almost anything, can make a decision quickly, knows that money is energy and keeps the flow of outgoing and incoming currency, sees abundance in everything around them, is successful, has a zeal for life and is very positive, tends to be the leader, knows that the expensive rack wasn’t made for the extremely wealthy people, but for him. These are the people who apply the BE-DO-HAVE principle. They are the person…… before they have the life. That is how powerful thought is. You can create any lifestyle you desire through your thoughts.

I have been runninng a very successful home based business for about 2 yrs now and have drastically improved my way of thinking to more of prosperity rather than poverty. Every once in a while I will catch myself and correct my way of thinking but it’s an ongoing thing. I can tell you this much, it has made the difference not only in my business but in my life as well. Evaluate yourself and see what kind of mindframe you have and what you can do to change your way of thinking. If you are looking for a change in your current financial situation then you must first change the way you think.

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