Site Speed Influences Google Adsense Revenue

July 10th, 2012 | No Comments |

Site SpeedAs an internet entrepreneur, it’s good to know a little bit about everything related to your niche. Just as long as it doesn’t detract from your primary business. Believe me, it can and will if you let it.

So for me, I run a home based business, and in doing, I have to be able to promote my business. And since I don’t really enjoy marketing to folks in my local area, B.F.E Arizona, I turn to promoting my business online. So I choose to know a little about SEO, website design, graphic design, email marketing, CPC and other areas of online marketing that pertain to my business. Am I an expert in all of those areas, nope. But I know enough to be dangerous.

One of the areas that I know quite a bit about is how to monetize a website. There are literally hundreds, if not thousands of ways to generate revenue from your website. One of the most common is using Google Adsense, and for those of you who don’t know what Adsense is…’s a program that places ads on your site and pays you every time someone clicks on those ads. It’s extremely simple to use and since it’s so popular, every Adsense guru online has little tricks and tips to help you increase your Adsense revenue.

Site Speed Influences Google Adsense Revenue

My wife is the creator of a craft blog named One of the ways she monetizes that site is by using Adsense. She actually does fairly well with it. As her traffic grows, so does her revenue from Adsense. However, recently, her revenue dropped without a significant drop in traffic. And when I say dropped, it dropped nearly 80%. So baffling!

So I went to work and discovered that her site was loading extremely slowly due to a wordpress plugin we had installed. Her site wasn’t compatible with the the WordPress E-Commerce plugin. Once the plugin was deactivated and deleted, her site loaded normally again. And of course, her Adsense revenue started rising instantly.

Lesson learned. If your site doesn’t load, people will never see your ads, much less click on them.

What is a slow loading time?

Great question. What is a slow loading time?

Put yourself in the shoes of those who are viewing your website. How long would you wait for a site to load before you click away? For me, the older I get the more impatient I become. So as of today, I’ll wait maybe eight to ten seconds before I’m moving on, and that’s stretching it a bit. That’s on a good day. Tomorrow I many only be able to tolerate four or five seconds of waiting time. The only exception would be when trying to access my bank account or something similar.

To be on the safe side, if it takes more than five or six seconds for your website to load, that’s too long. You really want it to be around two to four.

How do you know what is causing the problem?

To figure out the cause of your lethargic site, you are going to have to trouble shoot. For a wordpress site, most of the time, the cause is usually something you’ve installed on the site, such as a plugin, social profile button or widget. It can sometimes be an issue with your hosting company. Servers get overloaded time to time. Your site becomes slower the more that has to load externally.

But instead of going through your site with a fine comb, rely on technology to find the issue for you. There is a site out there that has developed software to show you every single thing that loads when someone accesses your site. The site is Pingdom Tools.

Here’s how looks:

Site Speed

A two second load time is right where I want to be. I don’t want my visitors waiting too long to see my content, and neither do you. On average, you have around eight to ten seconds to capture someones attention. If six or seven of those seconds are wasted waiting for your site to load, then you’re shooting yourself in the foot.

So in conclusion, site speed influences Google Adsense revenue. Getting your site to load faster is one less thing in your way to making a fortune online with Adsense.

David Allred is the author and creator of CFW. David has been teaching entrepreneur minded people how to earn a full time income working from the comfort of home for nearly a decade.

Think about it. Never miss your kids’ events, set your own schedule, choose your own income and enjoy a lifestyle and income which most people only drool over!

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