In a supermarket, Kurtis the stock boy, was busily working when a new voice came over the loud speaker asking for a carry out at register Four.

Kurtis was almost finished, and wanted to get some fresh air, and decided to answer the call. As he approached the check-out stand a distant smile caught his eye, the new check-out girl was beautiful. She seemed a little older than he, (maybe 26, and he was only 22) but her smile was irresistible and he fell in love instantly.

Later that day, after his shift was over, he waited by the punch clock hoping to see her just one more time before calling it a day. She came into the break room, smiled softly at him, and he fell speechless. She took her card and punched out and smiled once more before turning to leave. He waited until she was out of site and rushed to the shelf of time cards, he found hers…BRENDA.

He walked out of the store and spotted Brenda walking home. That would be his opportunity tomorrow. The next day, he waited outside as she left the supermarket, and offered her a ride home. He looked harmless enough, and she accepted. When he dropped her off, he asked if maybe he could see her again, outside of work. She graciously declined simply stating that it would be impossible.

He pressed and she explained she had two children and she couldn’t afford a baby-sitter, so he offered to pay for the baby-sitter. Reluctantly she accepted his offer for a date for the following Saturday. That Saturday night he arrived at her door only to have her tell him that she was unable to go with him. The baby-sitter had called and canceled. To which Kurtis simply said, “Well, lets take the kids with us.”

She tried to explain that taking the children was not an option, but again not taking no for an answer, he pressed. Finally, Brenda brought him inside to meet her children. She had an older daughter who was just as cute as a bug, Kurtis thought. Then Brenda brought out her son, in a wheelchair. He was born a paraplegic with Down syndrome.
Kurtis asked Brenda, “I still don’t understand why the kids can’t come with us?” Brenda was amazed. Most men would run away from a woman with two kids, especially if one had disabilities – just like her first husband and father of her children had done. Kurtis was not ordinary – - – he had a different mindset.

That evening Kurtis and Brenda loaded up the kids, went to dinner and the movies. When her son needed anything Kurtis would take care of him. When he needed to use the restroom, he picked him up out of his wheelchair, took him and brought him back. The kids loved Kurtis. At the end of the evening, Brenda knew this was the man she was going to marry and spend the rest of her life with.

A year later, they were married and Kurtis adopted both of her children. Since then they have added two more children to their loving home.

So what happened to Kurtis the stock boy and Brenda the check-out girl? Well, Mr. & Mrs. Kurt Warner now lives in Arizona.

Overlooked by the NFL draft, cut in training camp by the Green Bay Packers, and thwarted by a venomous spider bite when trying out for the Chicago Bears, Arizona Cardinals quarterback Kurt Warner’s path to victory hasn’t been an easy one. Yet despite setbacks, Warner persevered–whether stocking supermarket shelves or leading teams to the Super Bowl.

I just wanted to share this with you, because I feel that we all have the ability to achieve greatness, yet so many of us are not willing to take the extra step, go the extra mile, try new things, or even stick our neck out there towards unknown territory. Kurt Warner pursued his wife and career in a way that fashions a hero of perseverance.

True story!

We all know there are only 24 hours in a day. We all get those same 24 hours to do as we please with. Now we know that 7-8 of those hours are already spoken for by sleep. So really, for traditional type businesses, you only have around 16 hours a day. Well, this is only true for business opportunities that require your time.

For example, as a chiropractor, you now that you can get through 4 patients in a one hour period. At $50 each, that is about $200/hr. Now, assuming that a chiropractor has his schedule packed, he can make around $1400 a day with an 8 hour day and a lunch break. That sounds like a great income for most people right? But can the chiropractor make any more than $1400 in an 8 hour day of work? No! Not unless he applies a little more leverage into his business, which, requires hiring more chiropractors to work for him. Pay these other chiropractors $30/hr of the $50 and pocket the $20 for the extra hours. Pack the entire day with enough patients for two chiropractors and instead of making only $200/hr he is now making $280/hr. If the supply is there, this would be ideal leverage.

Now, let’s look at a different business model in Direct Sales. Know that Direct Sales pays you directly. When you make a sale, you make the profit right up front. So initially you make money. Let’s say you have a product with a $1000 commission connected to it. Make ten sales in a month and you have yourself a $10,000 monthly income and a 6 figure annual income. But in order for you to do that, you must give 60 sales pitches a week that are approximately 30 minutes in length, market your product and make trips to the bank. All of this takes time right? So you are looking at a 50+ hour work week!

So let’s add leverage to this business model. There are a few ways to do this and you will see that it will significantly increase your profits far beyond that of the chiropractors and most doctors with the same amount of sales volume. Create a system around your product so that others can market it as well. By doing so, you will mentor them and teach them to duplicate your results. In the process, you get their first two sales. So by making 10  sales a month, in a perfect scenario, you would get a minimum of 20 additional sales. This would keep duplicating as those 20 turned over to you their first two sales as well. This is endless! Leverage!

Also, throw in a few higher end products in the mix that end up being add-on sales. By saying add-on sales I mean products that add to your first product! Make these higher ticket items. So let’s say you have a $5,000 and $8,000 commission on these other two products and at minimum, 30% of your customers who purchased your first product end up purchasing your second and third products.

Let’s do the math.

• Ten sales a month at $1000 equals $120,000 a year. Let’s say this 10 include a few turn-over sales.
• 30% of those 120 sales will purchase the second product at $5,000 each equaling $180,000.
• Also, 30% of the 120 will purchase the third product at $8,000 each equaling $288,000.
• Total = $588,000!

To save on your time, have someone else do the sales pitch for you on one call a day and schedule all of your potential customers to that one call to cut your work hours down to around 20-30 hours a week, maximum! Imagine what your income would be if your conversion from the first product to the second and third increased to just 50%. That is a significant multiple 6 figure increase!

Now if you were wondering how you could make a multiple 6 figure to a 7 figure income working just 20 hours a week, you now know! But how many of you, even though this is all laid out for you, will shrug your shoulders and stay with what is comfortable to you? How many of you will settle for a paycheck or an 80 hour work week?

The answer: Almost all of you!

On January 10th we were able to attend an event in LA where numerous people received awards based on their income level with this business opportunity. Most of the awards were for new and upcoming leaders and were called Rising Stars. The other awards were for the top 10 income earners. During the event and throughout the rest of the evening people kept telling me that they were going to be one of the top 10 income earners next year. They were stating their goal right then and there and with some consistency, persistency, and the willingness to do whatever it takes, will definitely be there.

Now, I probably had nearly 50 people tell me that same goal and since there are only 10 awards, obviously not everyone of those 50 can get that award. What will the ones who are successful do differently than the ones who will not receive that award?

If asked, I am sure they will say that they will do whatever it takes, as long as it takes. Honestly, I think they would all say they would do whatever it takes, not just the successful ones. So what separates words from actions? What is the difference?

The ones who are successful in receiving that award really are going to do whatever it takes, as long as it takes. The ones who do not receive the award will do whatever it takes, as long as it is convenient! Do you see the difference there. They will work their business only when they are 100%, in a great mood, feeling healthy, have spare time that day or in other words have perfect working conditions. The successful ones will work their business regardless of the environment. They will make time to do what it takes even if it means having to sacrifice a Tee Time at the Golf Course one day. The ultimate working environment is very rarely just around, but it can be created and is created by those who are in the right mindset. Willpower, ambition and determination are all ingredients of doing whatever it takes in order to get what you want, not just a want.

Take for instance a Father. He would do whatever it took to provide and protect his family, if and only if, he loved them, is passionate, determined and has the willpower to do so. If he doesn’t, you get a dead head Dad who is never around, a horrible father and someone who never amounts to anything in his childrens eyes. Only those will an unquenchable desire to succeed will do all that it takes to make it happen!

Take a look at your business and single out the things you do only when they are convenient and do them regardless, consistently. I am curious to see that the results will be!

Thousands of people start a Home Based Business every single day! Thousands! Why? What makes a Home Based Business so attractive and where are all these people coming from?

Before getting too far into the perks of a Home Based Business, let’s do a quick analysis of the competition:

1. A J.O.B. – A job really doesn’t even hold a candle to a Home Based Business but people will actually choose a good paying job instead of a Home Business. Why? A false sense of security, a regular paycheck and much less risk. Don’t forget, you also get 2 weeks of paid vacation and a bonus check here and there.
2. A Franchise – Franchises are the closest thing to a Home Based Business in the fact that  they have a system already in place. The downfall to a franchise is the franchise rules, the large start-up costs, and the continued franchise fees. To start a McDonalds a person has to have a net worth of a million dollars with half of that being liquid. You can make 6 figures with a McD’s but must deal with employees, long hours, complaints, etc. You get the picture.
3. Brick and Mortar Business – For anyone who has no clue of what a brick and mortar business is, allow me to explain….it is any other regular mom and pop business. Clear? With these, there are no systems to follow, larger start-up costs, employees, etc. In order to have true success in these businesses, you must buy one that is already successful, have a great business plan or plenty of funding until you are profitable. Most mom and pop businesses are not profitable until 3 – 5 years after starting. 90% of all businesses fail within their 3rd year. It is a sad statistic I know, but true!
4. Work at home JOB – These are the transcripts, letter mailing, answering emails, taking surveys type of work. They are not your own business and the pay is minimal for the hours of work invested. You can make a little extra money though, enough to pay for an extra tank of gas or something of that nature!

Human nature is to flourish, excel, succeed and to live a life of luxury. A job definitely isn’t the answer nor a work at home job. Franchises and mom and pop businesses can provide this on a larger scale but at what cost? What would it take to get there? Is your family the one that has to pay for your success?

People are turning towards a Home Based Business because:

1. There is a system to follow. No guesswork is involved.
2. The compensation in specific business models is unparalleled in any other type of business opportunity.
3. The initial investment to start a home based business is extremely low for the income potential.
4. Complete control over your work schedule. Work when you want!
5. A Home Based Business is mobile. Take it with you on vacation and make money while gone or just work from home!
6. No stocking, warehousing or pre-purchasing products or inventory.
7. Direct mentoring from other successful Home Based Business Entrepreneurs.
8. Residual and passive income streams!
9. Most have a proven track history of success.
10. Freedom and complete control of your time as an Entrepreneur.

Little else compares to having your own Home Based Business. It all just depends on what you’re looking for in your life…..time freedom with the income, just the income, or neither. I think the choice is obvious!

Have you ever been at a function or an event having a great time, feeling good about everything going on until you have a conversation with someone that uses language that makes you feel less empowered, less achieved and less appreciated? Or have you been to a conference or a presentation where the host is inspiring and professional all the way up until he drops a word or two that nearly derails him and his credibility?

There are probably many different opinions of appropriate language and what should be accepted at the professional and personal level. Just because a certain term or word seems to be popular, laughed at or even very commonly used does not mean that it is empowering. Language, for everyone who is involved in Personal Development, is a very important part of growth, success and development of ones mindset. Actions define you, speaking is an action.

Let me give you some examples of disempowering words, and please, just fill in the blanks!

1. A four letter word starting with “F” and ending in “K”. Why on earth would this word empower anyone? When someone says this word around you, do you feel like you could conquer the world? It inspires anger, hate, and rage! Nothing more. It is an insecure word. Empower yourself by deleting it from your language.
2. Name calling especially when it is a vulgar word, or curse word. Most adults are just bigger kids, I know this. Name calling should have been taken care of in grade school!

Anyway, you get the point. Using empowering language is not only powerful for you but it also empowers those around you as they build a higher respect for you! So when speaking to someone you know or don’t know, using building words and empower them by having enough respect for that person to do so. You teach others how to treat you and allow them to do so. Teach them the correct way to speak the language of success, especially while around you!