How to Write a Classified Ad That Converts

July 13th, 2011 | No Comments |

With any source of free advertising, it’s imperative that you do as much as you possibly can to separate yourself from the masses. On free classified ad sites, you’re just going to be another number in the crowd, but there are ways you can stick out above the rest without sacrificing the integrity of the ad. Remember one thing about your marketing…..fluidity. Meaning, you must portray the same personality and message in your ads as you would over the phone. There can’t be a different message in your ads than there is in your first conversation. To be most effective, it all must match, or be fluid.

So here are a few things you can implement in your ad copy to help your conversions:

  1. First, if there is an opportunity to upload a photo or include it in the ad, do it. Your ad has to be eye catching. As an example, I’ve seen ads that have pictures of a good looking man or woman as their ad photo. I don’t necessarily suggest doing this if health or wellness isn’t what your business is about. But it catches the eye of the average person. It’s very important to be as authentic with your marketing images as you are during a face to face conversation. Most people can see through the fluff.
  2. The title of your ad is extremely important. Be sure to include the most important part of your business there. The words “Make Money” and “Get Rich” aren’t very effective. Instead, include something like, “Mobile, Home Based Business in Health and Wellness” or “Lucrative Home Business Opportunity in Personal Development.” I’ve also had success with something along the lines of “Realistic 6-Figure Income Potential.”
  3. In the body of your ad, be sure to be clear and straight to the point. Without giving away the whole enchilada, give them a brief description of your opportunity, how they can benefit from it, what support they’ll get and how easy it is to get started. Leave them hanging just enough to want to know more.
  4. Call to Action! At the end of your ad, or even once at the beginning and then again at the end, include a strong, call to action. Tell them what you want them to do. Don’t be overbearing, conceited or condescending. Just boldly tell them how to take action and contact you.

The type of person you want to attract should be reflected in the content of the ad, starting from title to the call to action. If you want to attract people who are looking for time freedom, play on that. To attract money seekers, that’s a different ad. Write several different ads and see which ones convert the best. It’s a little trial and error.

Here’s a quick example of an ad that worked really well for me on classified ad sites:

Direct Sales 6-Figure Income Potential

Join the fastest growing team in the direct sales and multi-Billion dollar industry of Personal Development!

This opportunity is lucrative. I am looking for serious individuals only, with a desire to earn 6-figures and above working from the comfort of a home office.

Reply to this ad with your contact information or visit my website at and submit the form. Let’s not keep your financial future waiting. Contact me today!

David Allred is the author and creator of CFW. David has been teaching entrepreneur minded people how to earn a full time income working from the comfort of home for nearly a decade.

Think about it. Never miss your kids’ events, set your own schedule, choose your own income and enjoy a lifestyle and income which most people only drool over!

Be sure to connect with David Allred on Google+, Facebook and everywhere else!

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